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Microsoft Surface Causes Hardware Makers to Complain
[November 14, 2012]

Microsoft Surface Causes Hardware Makers to Complain

TAIPEI, Nov 14, 2012 (SinoCast Daily Business Beat via COMTEX) -- US software giant Microsoft's launch of Surface, a tablet PC with the Windows 8 operating system, has caused a list of hardware makers to complain.

Scott Lin, president of Taiwan-based PC maker Acer for the Greater China region, said that it would be a tough job for Microsoft to establish a leading position in the global hardware market. As a global software developer, it was better for it to dedicate itself to the field, an effort to let hardware makers including Acer to launch more products with the Windows operating system. Prior to this, J.T. Wang, chairman of Acer, said that what Microsoft did currently would destroy eco-system of the computer industry.

Stan Shih, founder of Acer, once believed that the aim for Microsoft to launch Surface was to stimulate other hardware makers to launch more tablet PCs with the Windows 8 operating system. However, the fact is that among those hardware makers, Acer is the one that is impacted most by the move of Microsoft. It saw sales revenue drop sharply in the past few quarters and data from market research firm Gartner shows that it saw global shipment fall 10 percent from a year earlier in the third quarter of this year. And in the US market, it witnessed the shipment dive 28 percent from a year ago. And in accordance with financial results it released for the third quarter of this year, the profit hit only USD 2.32 million, much lower than the expectation. It once even said that it would delay launching tablet PCs with the Windows RT operating system due to competition with Surface.

Other hardware makers including HP, Dell and Lenovo seem to be more calm than Acer. Yang Yuanqing, CEO of Chinese PC maker Lenovo, said that Microsoft's launch of hardware was not appreciated and it was strong in software but not hardware. Michael Dell, CEO of US PC maker Dell, does not think highly of the move of Microsoft, too and in his opinion, Surface will contribute to only one to two percent of the global PC market in terms of sales volume next year. Meg Whitman, CEO of US PC giant HP, stressed that it was more proper for users to work with tablet PCs of HP.


An industry observer said that Acer's complaints about Microsoft just indicated that it depended much on the latter. Both HP and Dell had shifted business focus onto other fields rather than PCs, tablet PCs and smartphones. Lenovo saw most of its revenue be from PC business, but had achieved much in the fields of tablet PCs and smartphones through the Android operating system.

(USD 1 = CNY 6.22) Source: www.bjd.com.cn (November 14, 2012)

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