|[November 13, 2012]
Apple Ranked in 1st Position Followed by Lenovo and Samsung in ABI Research's Ultrabook Competitive Assessment
LONDON --(Business Wire)--
Apple's (News - Alert) leading position in the mobile computing market is reflected in
its average score for innovation and implementation which was 84.7 out
of a possible 100. Lenovo placed in second position and Samsung (News - Alert) in third
spot with respective scores of 77.5 and 74.4.
Even though Apple ranks at the top overall, both Lenovo and Asus beat
Apple in the innovation segment. There is no one section in which Lenovo (News - Alert)
scores outstanding marks; nevertheless, the company scores consistently
across all categories, never dropping below 65%.
Implementation explores the vendors' market presence, global reach and
strategy, product portfolio, strategic partners, and market support
functions. Innovation evaluates the ultrabook vendor's leading devices
on form factor and weight (portability), features and performance, new
product launches, product portfolio, price and value proposition,
emphasis on vendor's ultrabook products, present/potential product
potential, style and design, and user experience.
Apple outscores its rivals significantly in implementation. A large
portion of this success is due to the company's global presence, market
strategy, and dominant market share for its MacBook Air line. We project
that the company will ship almost three times as many ultraportables by
end of 012 as its nearest competitors. Samsung placed in second spot -
its market support activities for marketing and advertising, strategic
partners, and product portfolio proving to be very impressive. Lenovo
was ranked in third position, scoring well with its strong market
strategy and diverse array of ultrabooks.
"As of yet, the ultrabook market has not taken off with the flying start
that some expected in the industry," says Josh Flood, senior analyst at
ABI Research (News - Alert). Growing media tablet popularity, the launch of Windows 8
late in the year, and generally high ultrabook retail prices are the
main inhibitors. "However, device prices will fall and consumers will
soon realize that 'content creation' on a media tablet is neither easy
Vendors outside the top three included in the study are: Acer, Asus,
Dell, Fujitsu (News - Alert), HP, LG, Sony, Toshiba, and Vizio.
ABI Research's new "Ultrabooks" Competitive Assessment report analyzes
and ranks ultrabook market vendors. Vendors are evaluated on numerous
factors, including market shares for 2012. It forms part of ABI
Smartbooks, and Ultrabooks (http://www.abiresearch.com/research/service/netbooks-smartbooks-and-ultrabooks/)
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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