|[November 13, 2012]
Sleeker, Smaller Fitbit One Activity + Sleep Tracker Now Available
SAN FRANCISCO --(Business Wire)--
the market leader in the Connected Health & Fitness category, released
its latest innovation, the Fitbit
One Activity + Sleep Tracker - an all-day digital activity and sleep
tracker that offers Bluetooth 4.0/Smart compatibility. The successor to
the best-selling Fitbit Ultra, the One tracks steps taken, distance
travelled, calories burned, floors climbed and sleep quality, boasts a
smaller, sleeker design, and offers protection against perspiration,
rain and water.
"We believe this all-new version of our flagship activity and sleep
tracker, combined with state-of-the art Bluetooth syncing and our fresh,
innovative social features, will create a great experience that will
inspire and empower people to live healthier more active lives," James
Park, CEO and founder of Fitbit. "With our expanding product lineup, we
aim to offer our users their choice in trackers, designed to give people
the flexibility on how and where to wear the device to encourage every
day use so that they can get the motivation, encouragement and
information they need to get fit."
The One is offered in retail stores and at Fitbit.com for $99.95.
Tracking with More Accuracy Day and Night. All in One.
The One encourages people to become more active and helps them learn how
to sleep better - two keys to a healthy, active life. To help motivate
all day activity, Fitbit One's improved accuracy when tracking steps,
distance, calories burned, stairs climbed and sleep quality and its
other brand new features, like a brighter display, help it fit more
seamlessly into your everyday activities. Fitbit has created an
innovative way to track sleep quaity patterns while you're dreaming,
and even wake you up at the end of the night, so that you can improve
your rest and your overall health.
Fitbit One new and improved features and benefits include:
Less is more - the One has a small, sleek design to fit more
comfortably into a pocket and is easily clipped to a bra or belt.
Fashion forward - the deluxe design fits into any wardrobe with two
color options: Black and Burgundy.
Oops-proof - One is splash-, rain- and sweat-proof, so you can wear it
with the confidence that it can handle a sweaty walk and wet weather.
Easy to read anywhere - a brighter display for better reading in the
day and at night.
Extra, extra - contains a clock and displays motivational messages to
keep you moving.
No alarm clock needed - the One's Silent Wake alarm will gently
vibrate to wake you, and only you, when you schedule it from the
online dashboard or mobile app.
First All-Day Trackers to Sync Through Bluetooth 4.0
As with the recently-released Fitbit
Zip, users of the Fitbit One can wirelessly and automatically upload
their stats to select Bluetooth 4.0 devices like iPhone (News - Alert) 4S, iPhone 5 and
iPad (third-generation) via the Fitbit
mobile app, allowing them to see their stats updated in real-time on
the go. And now you can also receive notifications on your phone to
remind you how close you are to your goals and to help celebrate when
you meet your daily goals. You'll be able to see graphs, earn activity
badges and monitor the leaderboard throughout the day, encouraging you
to stay active and keep you motivated. Users with other mobile devices
can sync all-day through their computer with the included Bluetooth 4.0
Tap Into Upgraded Social and Mobile Platform for More Social, Fun
One fully integrates into the Fitbit ecosystem, which boasts a
redesigned online dashboard and a newly updated free mobile app,
available on all iPhones and Android (News - Alert) devices. Not only can you see your
latest stats and track your daily and long-term fitness trends, you can
also log food, weight and other workouts. You can connect with friends
online, send them new "cheer" and "taunt" messages for extra motivation,
see your notifications on the online dashboard and compete on the Fitbit
leaderboard that now refreshes throughout the day. If you're more
self-motivated, you can earn badges for daily or lifetime achievements.
Fitbit integrates with many popular health and fitness apps, including
Endomondo (News - Alert), LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople, to allow
users to share data from their favorite apps.
Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to
designing tools and experiences that fit seamlessly into people's lives
to give people the insights and encouragement to make smart choices and
to see how small, everyday changes add up to big results. Fitbit's
Ultra, Fitbit Zip, and Fitbit One are the leading wireless fitness
trackers in the market, with distribution at leading U.S. retailers such
as Apple, Amazon, AT&T (News - Alert), Best Buy, Brookstone, Radio Shack, REI, Verizon
and Target. Fitbit products are sold in the U.S., Canada, the EU, New
Zealand and Australia. Fitbit is funded by the Foundry Group, True
Ventures and SoftTech VC. For more information please visit www.Fitbit.com
or connect with us on Facebook (News - Alert) or Twitter.
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