|[November 13, 2012]
Points Meet Point of Sale: Membership Rewards® from American Express Debuts Mobile Gift Cards
NEW YORK --(Business Wire)--
Just in time for the holiday
shopping season, the Membership
Rewards program launches Mobile Gift Cards, allowing Cardmembers to
use Membership Rewards points for smartphone-enabled gift cards and use
them instantly to pay with their smartphones. Mobile Gift Cards are
currently available for eight different retailers including: Banana
Republic, Gap, Old Navy, PBteen®, Pottery Barn®, Pottery Barn Kids®,
West Elm® and Williams-Sonoma®.
"We know our Cardmembers want the flexibility to use the points they've
earned for rewards they want, when and how they want them," said
Christopher Besendorfer, Vice President Loyalty and Membership Benefits,
American Express (News - Alert). "As the worlds of online and offline converge, we're
finding new ways for Cardmembers to use points, whether at home, on the
run, and now instantly in-store with a Mobile Gift Card."
In addition to in-store purchases, Cardmembers can also use Mobile Gift
Cards to pay for items online or over the phone.
More Holiday Shoppers Turning to Smartphones and Reward Points this
According to a recent American Express Spending &
Saving Tracker, a survey of U.S. general consumers, almost a
third of Americans (32%) plan to use their smartphones for holiday
shopping this year, an increase of 8% from 2011. More will also turn to
reward points to offset the cost of holiday shopping (16% vs. 13% in
2011), with the trend most prevalent among affluent consumers (21% vs.
17% in 2011).
"Cardmembers love to use points for gifts and travel this time of year,
in fact, the use of Membership Rewards Points can increase 30-40% during
the Holiday season," said Besendorfer. "Now, Mobile Gift Cards make it
even easier to use points instantly on their smartphone."
Using Membership Rewards Points for Mobile Gift Cards
To use Membership Rewards points for Mobile Gift Cards, simply:
Log into your Membership Rewards account by using the American
Express app or visiting AmericanExpress.com from a smartphone
Browse the Mobile Gift Card catalog and use points for the desired
When ready to use, select the gift card in your account's Gift Card
Select "tap to pay" from a smartphone and show the barcode and Gift
Card number at checkout
To ensure Mobile Gift Cards are secure, Cardmembers may need to enter
the 4-digit security code from the front of their American Express Card,
and the 3-digit security code on the back of the Card.
Membership Rewards Program On Your Tablet
In addition to the launch of Mobile Gift Cards, the Membership Rewards
program is announcing two new features for the Apple® and Android (News - Alert)™
tablet app. A rich, touch-friendly tablet shopping experience is now
available for over five million products at more than 60 online
retailers, and the Tablet Points Summary provides an interactive bar
chart which shows a Cardmember up to two years worth of monthly point
Great Ways to Save with Points
The Membership Rewards program also has a number of additional holiday offers.
Cardmembers can find gift ideas for family, friends, coworkers, in the Membership
Rewards Holiday Catalog, featuring everything from the hottest tech
gadgets, to the must-have fashions and sought after toys and games.
Through November 30, Cardmembers also get 20%
off rewards from popular brands including Bose®, Wine Enthusiast®,
Michael Kors handbags, LG televisions and Dyson.
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
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