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Bescover for the B&B Industry Offers Free Web Sites for Subscriber Inns
SAN FRANCISCO, CA, Nov 13, 2012 (MARKETWIRE via COMTEX) --
Bescover.com, the digital marketing partner for the B&B industry,
adds free web sites for inns as part of its all-in-one platform,
saving innkeepers thousands of dollars annually and giving them one
of the most competitive marketing tools available to boost
reservations and revenues.
The average occupancy rate at B&Bs is 43.7%, which is 22% lower than
hotels,* making it no surprise that more than 78% of innkeepers are
unhappy with their occupancy levels.** Bescover's free web sites are
developed for inns who already have web sites and for ones that
don't. The new solution will help B&Bs get more exposure to potential
guests, making their properties more competitive with the wide array
of lodging choices online.
The new web sites for inns are one of several new features being
added for free by Bescover to the $34/month subscription service that
the company launched this fall, consisting of mobile web sites, lead
generation tools, guest interaction and time-saving tools to manage
social media. The sites offer multiple beautiful designs to choose
from, and the company is handling site hosting and is making the new
sites highly visible to key search engines by optimizing them for
Google's local module. Instead of needing an expensive tech expert to
make updates, Bescover created an extremely easy way for innkeepers
to load new information and photos for free.
"B&Bs are about to become more competitive in the marketplace because
Bescover is making sure they have free web sites and strong search
engine results to earn their rightful place in the lodging mix on the
Internet," said Thomas Brown, Bescover CEO. "We want the B&B industry
to see the lengths we're going to for innkeepers to have
extraordinary services at the lowest cost, and in this case, free,"
Brown continued.
The Bescover web sites for B&Bs are generated so simply that no tech
background is required of the innkeeper, and they can easily capture
more leads and market their property in the digital and mobile
marketplaces. Innkeepers select from a range of beautiful web site
designs that capture the essence of the inn, with pages for its
rooms, specials, photos, blog and more. Keeping its promise to offer
products that require very little tech expertise, innkeepers can go
in and out of their Bescover control panel to change and post photos
and new information, seamlessly and whenever they want. Bescover
takes over from there and applies the changes to the inn's Bescover
web site and their Bescover mobile site at the same time.
While web sites aren't new to the B&B industry, Bescover applied
decades of usability and information architecture experience into the
designs for web sites. The company also studied hundreds of inn web
sites to see what worked and what didn't work to create sites that
inn-goers will find intuitive and that create a natural funnel from
all pages right into the booking process.
About Bescover:
Bescover by the Lanier family is the digital
marketing partner of the B&B industry, offering unwavering commitment
to innkeepers to invest in the tools and technologies they need to
stay ahead and deliver them in a single, simple, cost effective
platform. Backed by decades of Lanier experience, combined with best
in class technology platforms and product development experts,
Bescover continues to develop revenue-generating online tools and
services to capture guest leads, to be visible to those searching the
internet, and to respond to buzz and guest reviews all in one place.
Bescover allows innkeepers to reap the benefits of digital marketing
with less work and less cost, bringing inns to their rightful spot in
the lodging choice for consumers.
For a demo of new products, please contact Lanier@bescover.com
*
July 2009
PAII Industry Travel Research
http://www.innkeeping.org/ The_Industry
**
March 2011
Innkeepers survey for BedandBreakfast.com.
http://blog.bedandbreakfast.com/InnkeeperNews/ tag=/survey
Image Available: http://www2.marketwire.com/mw/frame_mw attachid=2151758
Media Contact:
Pamela Johnston
Pamela@cloud12pr.com
(646) 918-8812 x1201
SOURCE: Bescover
mailto:Pamela@cloud12pr.com
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