|[November 09, 2012]
C Spire Wireless Donates $20,000 to Benefit Breast Cancer Research and Awareness Through PERCS with a PURPOSE Giving Program
RIDGELAND, Miss. --(Business Wire)--
C Spire Wireless, the only U.S. wireless provider that offers
personalized wireless services, today donated $20,000 to the American
Cancer Society's (ACS (News - Alert)) Making Strides Against Breast Cancer initiative
to help increase breast cancer awareness and research.
C Spire Wireless used its popular customer rewards program to help raise $20,000 for the American Cancer Society's Making Strides Against Breast Cancer initiative in October. ACS officials in Jackson, Miss. received the donation Friday during a presentation at C Spire corporate offices. Pictured from left to right are Lynette McBrayer, associate Executive Director of ACS; Amanda Patton (News - Alert), ACS Executive Director; Jim Richmond, vice president of Corporate Communications for C Spire and Chauncey Wilson, PERCS with a PURPOSE campaign coordinator and Social Media Marketing Specialist for C Spire. (Photo: Business Wire)
The donation was a part of C Spire's PERCS with a PURPOSE - turning its
popular PERCS customer engagement and rewards program into a powerful
giving machine to benefit the ACS during the month of October.
PERCS with a PURPOSE allowed members to share their own PERC reward
points to raise funds for breast cancer research. C Spire customers
shared nearly 600,000 points - helping the company get to its $20,000
"Breast cancer awareness and research is a cause that is close to our
heart at C Spire Wireless and we are thrilled to provide the American
Cancer Society with much needed funding to help women all over the
country survive and thrive," said Jim Richmond, vice president of
Corporate Communications for C Spire Wireless. "C Spire has always made
charitable giving a priority and we continue to look for ways to turn
our current services and programs into vehicles for giving back to the
people and communities we serve."
Richmond went on to say that "PERCS with a PURPOSE is an easy and fun
way to leverage our customers' passion for charitable giving and engage
them to get involved in the fight against breast cancer - a disease that
has touched so many."
PERCS with a PURPOSE allowed PERC members to share their points by
Non PERCS members also participated by donating $5 to the ACS through a
text to donate option (text HOPE to 20222) the company established for
American Cancer Society officials praised C Spire for its donation of
$20,000 through its PERCS with a PURPOSE program. "We'd like to thank C
Spire and their customers for their amazing efforts and generous
support," said Lisa Roth, CEO of the American Cancer Society's Mid-South
Division, which covers six Southeastern states. "Funding from dedicated
corporate partners like C Spire is essential to our organization and our
mission to finding a cure for breast cancer. With the help of generous
donations like this one, Making Strides Against Breast Cancer is
celebrating 20 years of saving lives."
C Spire's PERCS rewards program is the nation's first consumer
engagement program that rewards customers for personalizing their
wireless experience. Users can earn PERC reward points by simply
interacting with the company and doing things like sharing their views
on the company's community social forum, being a loyal customer and
engaging in activities on their way to personalizing their wireless
Since its inception, C Spire customers have taken full advantage of
PERCS' benefits, with more than 263,000 members, including more than
45,290 non-customers, earning more than 100 million PERC reward points.
The company is adding an average of 1,000 new members every day and
continues to grow its offerings by allowing quick access to all kinds of
rewards, including device and accessory discounts, easier upgrades,
exclusive deals and more. To date, customers have redeemed their Status
PERC points for more than 200,000 rewards and the company recently added
the capability to redeem reward points for Amazon gift cards.
For more information about C Spire Wireless and its PERCS rewards
program and PERCS with a PURPOSE, go to www.cspire.com/rewards.
About C Spire Wireless
C Spire Wireless is a diversified wireless communications company
passionately committed to helping customers by personalizing wireless
services designed just for them. The company is the first wireless
provider in the U.S. to personalize customers' experience by offering
apps that fit who they are, services that anticipate their needs, and
rewards for using their phone in new ways - all with seamless ease and
at amazingly fast speeds. This news release and other announcements are
available at http://www.cspire.com/news/.
For more information about C Spire Wireless and its products and
services, visit www.cspire.com
or follow us on Facebook (News - Alert) at www.facebook.com/cspire,
Twitter (News - Alert) at www.twitter.com/cspire
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi eid=50473189&lang=en
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