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iJento Secures $8M in FundingNov 02, 2012 (Close-Up Media via COMTEX) -- iJento, a provider of digital and multichannel customer intelligence, announced that it has received an $8 million equity investment led by MMC Ventures and existing investors Nauta Capital and Oxford Capital Partners, to fuel its global growth and market leadership. According to a release, this new investment in iJento is driven by several key factors: -Market opportunity: digital and multichannel customer intelligence is an explosive global market with customer centric organizations investing heavily in specialist technology and services that provide a full understanding of their customers. -Business value: iJento is enabling organizations to observe individual customer journeys, identify high value consumer segments and target customers with highly relevant and timely information and offers. This is delivering significant bottom line results to its clients including LV= Insurance which has quoted a 26 percent increase in sales conversions thanks to multichannel customer intelligence supported by iJento. -Unique technology: iJento retrospectively stitches together unique visitors across multiple devices and channels and applies highly configurable business rules without loss of scalability, allowing the efficient creation of a single digital view of each customer. The iJento platform delivers an open enterprise-architecture relational datamart for integrating, storing and analyzing individual customer data. -Leverage strategy: The iJento platform enhances existing players in the web analytics market (including Google Analytics, Adobe SiteCatalyst and Webtrends Analytics) to allow customers to achieve next-generation analytics and customer intelligence. In addition to a direct sales model the Company is partnering with some of the world's leading analytics and digital marketing related technology companies and consulting firms to deliver even greater value to their customer bases. Peter Ryan, Chief Executive of iJento, said: "The new investment will support iJento's recent launch into the US market, its expansion in EMEA and Asia-Pacific and its continued product development program which is innovating digital and multichannel customer intelligence solutions for existing and new customers. This investment demonstrates further confidence in our team and the go-to-market strategy. We are excited to be approaching 2013 with this new injection of capital which will drive our business plan forwards and enable many more organizations around the world to improve their digital marketing and customer intelligence strategies." More information: www.iJento.com ((Comments on this story may be sent to [email protected])) |