[October 29, 2012]

The Digital World in Action at TM Forum's Management World Americas

As service providers look to adapt their businesses to take advantage of the rapidly emerging digital services economy, TM Forum's Catalyst program at Management World Americas brings to life innovative solutions that focus on a range of hot industry issues including cyber security, cloud mobility, big data, mobile money, smart grid, eHealth and more.

TM Forum's Catalyst program takes a unique approach to collaboration by providing the communications value chain a neutral environment to rapidly develop prototype solutions to some of the most urgent service management challenges today. At Management World Americas, held Dec. 3-6, 2012, at the Rosen Shingle Creek, in Orlando, Fla., leading service providers, international banks, top universities and large suppliers are all working together to demonstrate six digital services-focused Catalyst projects. These new Catalysts are part of TM Forum's Digital Services Initiative which helps companies focus on overcoming the challenges of managing complex digital services.

"As service providers look toward the emerging digital economy, they need to see it as a vast opportunity rather than something to fear," said Nik Willetts, chief strategy officer, TM Forum. "The digital revolution is transforming enterprise IT; creating opportunities for service providers to revolutionize their business operations and grow profits. As these transformations reveal new challenges, TM Forum is responding, bringing together the entire value-chain in our Catalyst Program, and providing a great example of how we are working to enable an open digital economy."

Management World Americas features the following Catalyst projects:

Big Data: Customers, Partners and Mobile Money

This Catalyst demonstrates proactive customer experience management and revenue management of partner settlement for a multi-partner video service, and shows how TM Forum's IPDR technology and big data analytics can be used to capture customer experience.

• Champions: China Mobile (News - Alert) Communcations; SingTel Optus
• Participants: Amdocs Management Ltd.; Beijing University of Posts and Telecommunications; Huawei Technologies Ltd.; IBM Corp.; Tektronix Communications; Infonova; Sun Tech Business Solutions Pvt. Ltd.; Ventraq, Inc.

Enterprises are challenged by growing demand for bring-your-own-device (BYOD) in their IT environments. This Catalyst explores solutions to BYOD, including securing mobile devices across the enterprise, and enabling legacy applications on mobile devices.

• Champions: Bank of America; China Mobile Communications; Commonwealth Bank of Australia; SAPO (PT Comunicacoes); UBS Financial Services
• Participants: Alcatel-Lucent; AsiaInfo-Linkage, Inc.; Beijing University of Posts and Telecommunications; Carnegie Mellon University; Ericsson; Microsoft Corp.; Syracuse University
• Supporters: ServiceMesh; Virtual Clarity (News - Alert) Ltd.

Cyber Operations: Metrics for Security Management

This Catalyst project brings to life new key performance indicators (KPIs) for measuring industry best practices for cyber operations, proving their viability as indicators, and demonstrating that utilizing good measures across a supply chain can produce quantitative results.

• Champion: U.K. Ministry of Defence, Defence Science and Technology Laboratory (Dstl)
• Participants: CA Technologies, Inc.; McAfee (News - Alert); Sooth, Inc.

Innovations for the Emerging Smart Grid Environment

This Catalyst shows how TM Forum member companies are leveraging communications industry-centric investments and products in the utility domain, and how utilities might benefit from proven products and services.

• Champions: BT Group plc
• Participants: BaseN; Synaptitude

LTE and Mobile Money: Risk or Reward

This Catalyst provides insight into how mobile money is a potential source of risk for fraud and revenue leakage, and covers strategies for mitigating these risks.

• Champions: Digicel Group; Etisalat (News - Alert) Misr; MTS Allstream, Inc.; Rogers Communications, Inc.
• Participants: cVidya Networks, Inc.; Ericsson; Microsoft Corp.; WeDo Technologies

Optimizing the Virtual House Call

This Catalyst explores how the communications industry can support and benefit from eHealth initiatives in the coming decade.

• Champions: Rogers Communications (News - Alert) Inc.; The University of San Francisco
• Participants: TOA Technologies, Inc.; Amdocs Management Ltd.; University of Colorado
• Supporters: Detecon International

Digital services are the focus of TM Forum's Management World Americas conference and expo which draws over 1,500 attendees from leading industries in the digital services economy, including communications, cloud, finance, government and healthcare. With five conference Forums covering digital service delivery, analytics and management, and two Summits focused on Cable and Cyber Security, Management World Americas is the place for companies looking to capture their share of the digital economy. Register now for Management World Americas and receive maximum savings.

In addition, press and analysts are invited to attend a special Catalyst project reception at Management World Americas on Tues., Dec. 4^th at 5:30 p.m. To check eligibility for media passes for this conference, please visit the conference Media Center website.

Please contact TM Forum's event sales team at eventsponsorship@tmforum.org; Carine Vandevelde (+44 207 193 8678) or Vanessa Lefebvre (+34 605 165 449) to discuss Management World Americas sponsorship packages that are right for your company and your budget.

About TM Forum:

TM Forum is a global, non-profit industry association focused on enabling service provider agility and innovation. As an established thought-leader in service creation, management and delivery, the Forum serves as a unifying force across industries, enabling more than 900 member companies to solve critical business issues through access to a wealth of knowledge, intellectual capital and standards.

The Forum provides a unique, fair and safe environment for the entire value-chain to collaborate and overcome the barriers to a vibrant, open digital economy, helping member companies of all sizes gain a competitive edge by enabling efficiency and agility in their IT and operations. For more information about TM Forum, visit www.tmforum.org.

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