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Chinese Operator Selects Evolving Systems' Dynamic SIM Allocation(TM) Solution
ENGLEWOOD, CO, Oct 09, 2012 (MARKETWIRE via COMTEX) --
-- Enabling number choice and tariff selection directly through the
handset
-- Allowing wider distribution of SIM cards to support marketing
initiatives
-- Improving number efficiency and reducing network costs
Evolving Systems, Inc. (NASDAQ: EVOL), a leading provider of strategic
solutions to telecom operators worldwide, today announced that a tier
1 operator in China has selected the Company's Dynamic SIM
Allocation(TM) (DSA) solution.
There were three main drivers behind the operator's decision to
select DSA. Most importantly, DSA will enable the operator to offer
number selection to its subscriber base. In a country where numbers
hold cultural significance, being able to select premium or vanity
numbers will provide a key differentiator.
DSA will allow the operator to significantly increase the supply of
SIM cards in the market, without incurring unnecessary costs, as
resources such as numbers and network space are only allocated when
the SIM card is first activated and used. This change in the
activation process will result in the operator achieving substantial
efficiency and cost savings.
Finally, DSA will introduce new flexibility into the operator's sales
channels. A dynamic interaction with the subscriber on first use can
be easily updated to introduce new products to the market, using SIM
cards already in retail outlets, saving time over existing methods.
DSA will allow the operator to distribute 'blank' SIM cards and the
subscriber will see menus displayed on their handset the first time
the SIM is inserted into the phone. Shown in their local language,
the menu will allow the subscriber to search for a preferred mobile
number and select a tariff plan.
"This is the fifth operator to select DSA in Asia, and the first in
China. China presents enormous potential for Evolving Systems and
DSA, and winning business here is strategically important to us,"
said Thad Dupper, CEO at Evolving Systems. "Our entry into the China
market resulted from operator generated interest in our DSA solution
and follows the success we have achieved in other major wireless
markets such as Brazil and Russia."
About Evolving Systems(R)
Evolving Systems, Inc. (NASDAQ: EVOL) is a
provider of software and services to 50 network operators in over 40
countries worldwide. The Company's product portfolio includes
market-leading activation products that address subscriber service
activation, SIM card activation, mobile broadband activation as well
as the activation of connected devices. Founded in 1985, the Company
has headquarters in Englewood, Colorado, with offices in the United
Kingdom, India and Malaysia. Further information is available on the
web at www.evolving.com.
CAUTIONARY STATEMENT
This news release contains "forward-looking
statements" within the meaning of the United States' Private
Securities Litigation Reform Act of 1995, based on current
expectations, estimates and projections that are subject to risk.
Specifically, Evolving Systems' statements about the impact and
ability of Evolving Systems' DSA solution to handle future needs of
the customer mentioned in this press release and other customers are
forward-looking statements. Readers should not place undue reliance
on these forward-looking statements, and Evolving Systems may not
undertake to update these forward-looking statements. Actual results
could differ materially because of many factors, such as internal
budgeting changes of customers, the impact of competition and the
general state of the telecommunications industry. For a more
extensive discussion of Evolving Systems' business, please refer to
the Company's Form 10-K filed with the U.S. SEC on March 30, 2012, as
well as subsequently filed Forms 10-Q, 8-K and press releases and the
Company's website at www.evolving.com.
CONTACTS
Investor Relations
Jay Pfeiffer
Pfeiffer High Investor Relations, Inc.
+1 303 393 7044
Email Contact
Evolving Systems
Sarah Hurp
Marketing Manager
+44 (0)1225 478060
Email Contact
Press Relations
Hayley Goff
Chris Harris
The Whiteoaks Consultancy
+44 (0)1252 727313
Email Contact
SOURCE: Evolving Systems
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