[October 05, 2012] Adspace Networks Launches New Mobile App Tweet Oct 05, 2012 (Close-Up Media via COMTEX) -- Adspace Networks, owner of an in-mall digital advertising network, announced the launch of Clip'd, a mobile platform that allows retailers to offer mobile coupons to shoppers steps from their stores. In addition to in-store coupons, the Company reported that Clip'd also offers the in-store sales in the malls, and exclusive digital content from advertisers, including movie trailers, new TV show previews and behind the scenes celebrity videos from Lucky Magazine. According to a release, the app was initially launched in four pilot malls in July. A few of the participants in the test and subsequent national launch of Clip'd include: Macy's, Express, Stride Rite, Sears Portrait, Things Remembered, Solstice, Crabtree & Evelyn, Aeropostale and Jos. A. Banks. The app, available on iPhone and Android phones, can be downloaded via iTunes and Google Play. It can also be downloaded with the help of Zoove's "StarStar" system, by dialing "CLIPD" to get the app downloaded directly to a smart phone. Once downloaded, shoppers can select coupons from retailers and send them to their mobile "wallet" for in-store redemption. Promotion for the app includes 15 and 30 second spots on more than 1,700 high-definition screens on the Adspace Digital Mall Network. The spots show shoppers how to download the app while promoting specific coupons with an array of 15-second spots. "Clip'd is the foundation of our mobile strategy, giving mall shoppers immediate access to the best values in our upscale malls," said Bill Ketcham, EVP and CMO, Adspace Networks. "It is also a platform for us to add tremendous value to our advertisers' ad campaigns on the Smart Screens, from delivering digital video content to sending customers to a microsite." More information: www.adspacenetworks.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]