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PM360 Magazine Announces Winners of 2012 Trailblazer Awards(PR Web Via Acquire Media NewsEdge) New York, NY (PRWEB) September 26, 2012 PM360, a leading health-marketing industry trade magazine, recognized the best innovators in the pharmaceutical industry with their annual Trailblazer Awards on Friday, September 21, 2012. The honors, bestowed at a gala banquet at Guastavino’s at the Bridgemarket on Manhattan’s East Side, are given to outstanding companies, marketers and brand managers representing top talent and brands. “We believe that it’s very important to celebrate the amazing people and companies that continue to show creativity and imagination in pharma,” said Anna Stashower, CEO and Publisher of PM360. “The companies and individuals receiving these awards have distinguished themselves as the leaders and thinkers who keep pharma moving forward.” This year’s winners continue the tradition of honoring pharma marketers for their exceptional forward thinking. The Pharmaceutical or Biotech Company of the Year went to Genentech, while Nick Colucci, President and CEO of Publicis Healthcare Communications Group was named Trailblazer Marketer of the Year for his leadership, creativity and business judgment. This year, PM360 presented its first “Lifetime Achievement Award,” which went to Fred Hassan, former Board Chairman and CEO of Pharmacia & Upjohn and then Schering-Plough and who is now Board Chairman of Bausch & Lomb. Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on content, format, success in reaching targeted audience and overall quality, and distinguished themselves in their ability to stand out in the complex healthcare environment. The Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking and transformative marketing ideas and actions in the industry. PM360 will publish profiles of this year’s Trailblazer winners in a supplement to its October issue. This year’s PM360 Trailblazer winners include: Company of the Year Award: Pharmaceutical/Biotech: Genentech Medical Device: Siemens Healthcare Advertising Agency: Klick Health Supplier/Vendor: eHealthcare Solutions Marketer of the Year: Nick Colucci, President and CEO, Publicis Healthcare Communications Group Initiative Awards: App: Millennium: The Takeda Oncology Company and Klick Health, Millennium Corporate Overview App Consumer Website/Online Initiative: Galderma and Intouch Solutions, Cetaphil.com Direct Mail: MedTera, MedTera Flat Cube Mailer Direct-to-Consumer Campaign: Janssen Biotech and DraftFCB, Stelara “Psoriasis Warrior” Direct-to-Patient Campaign: Allergan, Ogilvy Healthworld and McKesson Patient Relationship Solutions, Allergan LAP-BAND Behavioral Call Campaign Interactive Marketing: Otsuka and Rosetta, BreathTek UBT Persistence Program: PharmaDerm and Daniella Koren Inc., Solaraze Gel: “AK Connect” PR Campaign: Merck and Biosector 2, “Tune In to Hep C / Hepatitis C-Toca el Tema” Product Launch: Sunovion Pharmaceuticals and AbelsonTaylor, Latuda Fragments Campaign Professional Campaign: Acorda Therapeutics and Flashpoint Medica, Ampyra: “Think MS. Think Walking” Professional Website/Online Initiative: Sanofi-Aventis and Klick Health, Sanofi Diabetes ISPP Website Self-Promotion: StoneArch, StoneArch 5-Day Gain Campaign Social Media: Teva Women’s Health, STRIKEFORCE Communications and Story WorldWide, ParaGard IUC “Love Well, Live Well” Unbranded Campaign: Novartis Oncology and Vogel Farina, “The Path in CML” Video Commercial: Lilly Oncology and GSW Worldwide, “Moment of Truth” Brand Manager Awards: Autoimmune: Brian Johnson of CSL Behring for Berinert Cardiology: Stephanie Hicks of Otsuka America Pharmaceutical, Inc. for Samsca Central Nervous System: Michael Davis of UCB for Neupro Dermatology: Priscilla Tavener of Janssen Biotech for Stelara Diabetes/Metabolic Diseases: Melissa Bojorquez of Boehringer Ingelheim for E-Channel Marketing Gastrointestinal: Lina Nudera of Takeda for Amitiza Hematology/Oncology: Melissa Leichter of Novo Nordisk for NovoSeven RT Infectious Diseases: Angel Fernandez of Bristol-Myers Squibb for HIV Franchise Medical Device: David Kierce of Dentsply for Cavitron Men’s Health: Lynda Edelson of Pfizer for Viagra Ophthalmology: Elyse Stoltz Dickerson of Alcon Labs for Systane Balance Lubricant Eye Drops Pain/Inflammation: David Friedman of Savient Pharmaceuticals for Krystexxa Respiratory: Brian DiDonato of Boehringer Ingelheim for Spiriva Women’s Health: Tina Fehr of Upsher-Smith for AmLactin ### About PM360 PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards. Read the full story at http://www.prweb.com/releases/2012/9/prweb9942821.htm (c) 2012 PRWEB.COM Newswire |