TMCnet News
Softonic Taps SAS to Tackle Big Data, Improve Customer Intelligence(Targeted News Service Via Acquire Media NewsEdge) CARY, N.C., Sept. 11 -- SAS Institute issued the following news release: Softonic has chosen SAS Business Analytics (http://www.sas.com/businessanalytics/) meet the challenge of big data (http://www.sas.com/big-data/index.html). Specifically, the largest website for sales and download of secure software in Europe and Latin America and a global market leader will use SAS predictive analytics to deepen its understanding of users. With 2.4 billion annual visits to its website, Softonic will analyze and extract a wealth of information daily to improve its decision making. The company will harness powerful SAS Analytics to uncover customer behavioral patterns, predicting likely user actions, responses and preferences in online purchasing and downloading software. "This collaboration with Softonic gives SAS the opportunity to help a leader in online software sales meet the challenge of big data. Through the analytical power of SAS, Softonic will be able to extract maximum data value and generate knowledge based on information gathered from the millions of annual visits to its website," said Christian Gardiner, CEO of SAS Spain. TNS C-sm92 120912-mt93-4023938 61MarlizTagarum (c) 2012 Targeted News Service |