|[September 10, 2012]
TalkTalk Conveys the Power of User-driven QlikView Business Discovery
RADNOR, Pa. --(Business Wire)--
a leader in Business Discovery - user-driven Business Intelligence (BI),
today announced that broadband, home phone and mobile company TalkTalk
is piloting its QlikView Business Discovery platform to give employees
the flexibility to better understand how to make the provisioning
process faster for an improved customer experience.
TalkTalk Group is the largest UK home broadband supplier through its
TalkTalk and AOL (News - Alert) Broadband brands, and it is also a major player in
supplying technology solutions to businesses through its B2B arm,
TalkTalk Business. As a trailblazer of the QlikView Business Discovery
platform, the TalkTalk operations team has to produce reports across all
functions of the business, responding to data requests from the
commercial team, marketing, sales, customer retention and compliance
divisions. Working in a highly agile market, data requests and business
questions change on a daily basis and solving all the issues and
questions is time-consuming.
TalkTalk investigated various options and chose QlikView Business
Discovery for faster reporting and dashboards, which also empowers the
users to ask the right questins for a quicker customer response. Using
QlikView Business Discovery, TalkTalk can generate an integrated view of
the customer journey through the provisioning process by associating
disparate data and traversing through the data dynamically.
"We are in a very competitive and aggressive market and it is important
to make the provisioning process as fast and smooth as possible to roll
out new services and add new customers," said Peter Cullen, Head of
Provisioning M.I. and Analysis at TalkTalk. "Having previously relied on
other business intelligence software as an extraction tool and then
using Excel documents to generate a report that is distributed to the
business, our response rates were slow which was affecting the customer
journey. We have selected QlikView Business Discovery for its
intuitiveness and ability to empower users to better understand the data
variables. In using QlikView, we are setting out a best practice
approach to data analysis, while upskilling our staff to manipulate ever
more data variables."
The QlikView Business Discovery platform and intuitive experience for
employees will help TalkTalk better understand the customer journey. The
aim is to move from a reactive to a more proactive world where bill lead
times can be reduced, trends and issues spotted and any bumps in the
road smoothed out.
Sean Farrington, RVP Northern Europe & MD UK & Ireland at QlikTech
continues, "As a highly innovative and competitive broadband provider,
TalkTalk relies on fast response rates for a smooth customer journey.
With large datasets, data analysis becomes time-consuming and being able
to slice and dice data to create reports tailored to the individual will
save TalkTalk a lot of time to invest elsewhere in the business. Being
able to support this with our Business Discovery platform is something
we are proud to announce and we look forward to further roll-outs across
the TalkTalk business."
QlikTech (NASDAQ: QLIK) is a leader in Business Discovery-user-driven
Business Intelligence (BI). Its QlikView Business Discovery solution
bridges the gap between traditional BI solutions and inadequate
spreadsheet applications. The in-memory associative search technology
QlikTech pioneered created the self-service BI category, allowing users
to explore information freely rather than being confined to a predefined
path of questions. Appropriate from SMB to the largest global
enterprise, QlikView's self-service analysis can be deployed with data
governance in days or weeks. The QlikView Business Discovery platform's
app-driven model works with existing BI solutions, offering an immersive
mobile and social, collaborative experience. Headquartered in Radnor,
Pennsylvania, QlikTech has offices around the world serving
approximately 26,000 customers in over 100 countries.
QlikTech and QlikView are trademarks or registered trademarks of
QlikTech or its subsidiaries in the U.S. and other countries. Other
company names, product names and company logos mentioned herein are the
trademarks, or registered trademarks of their respective owners.
[ Back To TMCnet.com's Homepage ]