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Cox Aims Content Offerings at Football FansAug 29, 2012 (Close-Up Media via COMTEX) -- Cox Communications announced it is targeting football consumers with a new national campaign touting its multi-dimensional content offering. According to a release, the "Cox is Football" campaign features three TV spots along with print, digital and traditional billboards, ad pages, email messaging, retail store creative advertising and social media. The campaign promotes Cox's robust football offering available to its customers across its video and internet products. "The campaign is designed to bring out the biggest football fan in all of us and reinforce the value we provide to our customers," said Mark Greatrex, Chief Marketing and Sales Officer, Cox Communications. The company said that "Cox is Football" promotes the company's football content, featuring more than 700 live games, 300 games online through ESPN3, plus more college games available on the iPad with Cox TV Connect. The campaign runs through October, the company added. The three TV spots are scheduled to run more than 6,500 times across 26 Cox markets. It also includes more than 100 print and traditional billboard ads and online advertising in select markets that will serve 26.3M impressions. In total, more than 14 million adults across 26 markets will see the "Cox is Football" message. "Cox is the place for grid-iron action. With their Cox video subscription, customers can take advantage of content on their TV, online or on their iPad," said Greatrex. Cox Communications is a broadband communications and entertainment company. More information: www.cox.com www.coxmedia.com ((Comments on this story may be sent to [email protected])) |