TMCnet News
Augme Technologies announces receipt of new patentJun 26, 2012 (M2 EQUITYBITES via COMTEX) -- Augme Technologies Inc (OTCBB:AUGT), a technology and services provider for interactive media marketing, announced on Monday that the US Patent and Trademark Office has issued US Patent No. 8,219,642 entitled 'System and Method for Adding Targeted Content in a Web Page'. The new patent adds foundational claims and includes a priority date of 28 October 1999 and coverage through 2019 that broadens Augme's already strong patent coverage involving the delivery of targeted, localised, and interactive content to mobile and Internet consumers. The early priority date gives Augme and its Hipcricket operating business unique advantages in intellectual property enforcement. The foundational mobile marketing patent portfolio is a critical barrier to entry to Augme's competitors and a revenue center through Augme's enforcement and licensing practice, the company said. Augme's intellectual property portfolio (IP) now reportedly totals 13 issued patents. The company said that it currently has 80 patent applications pending, including more than 50 applications submitted over the past six months. Comments on this story may be sent to [email protected] |