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LodgeNet to Present at Hitec
Jun 25, 2012 (Close-Up Media via COMTEX) --
LodgeNet Interactive, a provider of interactive media and connectivity services to the hospitality industry, said it will use the upcoming Hitec show in Baltimore to highlight the company's ongoing deployment of its "four screen" services offering.
"We're excited to tell our four screen story at Hitec," said David Goldstone, Vice President of Sales & Hotel Relations for LodgeNet. "Once hoteliers see the technology in action, we think they'll be amazed at how our services can help them connect with their guests through all the screens they're watching today."
According to a release, the company's Hitec appearance will focus on four areas:
-Expanded Array of Cross-Platform Services: Since adopting its four screen strategy, LodgeNet has deployed a number of services that can be accessed through the Envision iTV platform as well as travelers' smartphones and tablets. Among these is an Interactive Program Guide (IPG), which enables guests to find and tune to TV programs in the room. "Channel lineups change from one hotel to the next, and a printed channel guide doesn't do it for guests anymore," said Paul Johnson, Vice President of Product Management for LodgeNet. "Guests have IPGs at home and they want the same convenience when they travel. So not only do we offer a variety of IPG solutions for the TV, we also have a mobile IPG app that guests can subscribe to for a nominal fee. Both of these options are available to hotels without purchasing additional in-room hardware." Hitec visitors can also see the company's cross-platform applications including Dining, Guest Request, Compendium/Guest Info and Checkout available in LodgeNet's 600,000+ mobile-enabled rooms as well as the Envision iTV platform that further enhance the guest experience before, during and after the stay.
-IPTV Platform: LodgeNet will also be unveiling IP Advanced, an IPTV solution that offers guests features of an "at-home" Internet-connected TV experience without requiring a dedicated PC in each room.
-Enhanced Third-Party Integration: LodgeNet has made significant strides in ensuring its platforms interface seamlessly with other hotel systems. The LodgeNet Integration Engine facilitates efficient and consistent communication with multiple third-party providers through the LodgeNet system to the multiple screens. "This is really about helping hoteliers improve their ROI by increasing the revenue potential of their rooms and driving down operational costs at the same time," said Johnson. "When a hotel can tie the TV, mobile and broadband platforms into their PMS/POS systems, their guest services and marketing become more timely and personalized, which in turn can make those efforts more relevant and effective."
-Streamlined and Refocused Broadband Operations: In conjunction with the company's broadband partner (DOCOMO), the re-organization is accompanied by a new corporate focus on expediting the rollout of broadband service to current and prospective customers. "Our vision is to leverage the PowerPortal and Integration Engine technologies used to support our iTV and mobile solutions across the broadband platform as well, allowing hoteliers to utilize the landing page on guests' laptops as the 'fourth screen' in their marketing and service efforts," said Johnson.
In addition to guest facing technologies, the Company noted that visitors to the booth can see the capabilities of the LodgeNet PowerPortal, a Web-based tool that can enable hotels the to control the content and messaging displayed on the guest room TV, mobile devices and broadband portal.
"Through the capabilities of our iTV, mobile and broadband platforms all controlled through the PowerPortal we are covering all the bases for hoteliers who want to improve their bottom line, target their marketing and deliver a consistent guest experience across today's most prevalent technology touchpoints," says Goldstone.
More information:
www.lodgenet.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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