Baker & Taylor Reaches Agreement to Make Harry Potter Available Within eBook Platform
Jun 12, 2012 (Close-Up Media via COMTEX) --
Baker & Taylor, a distributor of books, digital content and entertainment products, announced that it has reached an agreement with author J.K. Rowling's website, Pottermore, that will allow the entire Harry Potter book series to be available digitally to all customers of its ebook platform.
According to a release, via the Blio ebook reader, the content is live on Windows-based devices, and will be rolling out on other iOS and Android devices soon.
Under the agreement, the Company said customers can access Harry Potter ebooks through any ecommerce book store where the Blio ereader is available. Then readers can enjoy the content on the device of their choice, including tablets, mobile phones and computers. Blio is an engaging and e-reading application that runs on devices with iOS, Android or Windows operating systems. .
"Millions of readers have delighted in J.K. Rowling's popular wizarding series in its printed format, and now many, many more are poised to discover that literary magic in the electronic version through Blio," said Bob Nelson, president of Baker & Taylor's Digital Group. "As Baker & Taylor expands the distribution channels for ebook content, we are always striving to bring the best content to our customers. Our agreement with Pottermore is just another example of our mission to provide the complete package an excellent ecommerce store, with the best content, and a great ereader to consume that content. "
"We are very excited to have Baker & Taylor's ebook platform integrated into Pottermore. The Blio ereader is an important and growing player in the ebook retail space adding new distribution channels for the Harry Potter content with device manufacturers, mobile carriers and retailers," said Charlie Redmayne, CEO of Pottermore.
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