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Research and Markets: The State of EMV Adoption: A Global UpdateDUBLIN --(Business Wire)-- Dublin - Research and Markets (http://www.researchandmarkets.com/research/8x2tsj/the_state_of_emv_a) has announced the addition of the "The State of EMV Adoption: A Global Update" report to their offering. Payment networks decided long ago that EMV was the most effective security standard for reducing fraud. The most progressive countries achieved universal EMV compliance as early as 2007. While numerous countries have since embraced the initiative, many have come up short of upgrading all of their cards and terminals. Mercator's latest report, The State of EMV Adoption: A Global Update, provides a global update for EMV migration, examines the markets that have room to grow, and identifies the catalysts that may increase demand in the coming years. Highlights of the Report Include: - Contact and contactless EMV market overviews for several geographic regions - Country-specific profiles for key EMV markets in Asia-Pacific, Europe, and Latin America - An analysis of global growth trends in EMV cards, POS terminals, and ATMs - A projected timeline for EMV migratin at the point of sale in the United States Michael Misasi, research analyst at Mercator Advisory Group and the author of the report comments: "China is the latest major market to commit to a national EMV migration. The government's support of the initiative will likely ensure a timely and complete migration that will significantly increase the global market for EMV cards and terminals. Visa's U.S. liability shift may have a similar impact in the world's other EMV holdout, but given the country's strong mag-stripe preference, it remains to be seen how swiftly merchants and issuers will respond without a government mandate or a comparable stance from MasterCard (News - Alert)." Key Topics Covered: Table of Contents Executive Summary Introduction EMV Migration in 2011 The Global Market Regional Overviews EMV Cards in Circulation EMV Acceptance Growth Outlook Growing Payment Card Markets U.S. Liability Shift NFC Payments Asia-Pacific The United States European Market The Single European Payments Area Migration Overview EU Member States: The Euro Area EU Member States: Non-Euro Area EMV Transactions at the POS Observations and Conclusions Companies Mentioned: - Visa - MasterCard - MagTek Inc - Citibank India - ICICI Bank - M-Pesa - China Mobile - China Unicom - China UnionPay - China Telecom - Sony Corp - KT Corp - Touch N' Go - Maxis - Nokia - Malayan Banking - StarHub - EZ-Link - DBS Bank - Gemalto - Mobistar - Base - Orlen Germany - T-Mobile - Era - Deutsche Telekom - Telefonica (News - Alert) Spain - La Caixa - O2 - PKO Bank Polski SA - Orange UK - JPMorganChase - U.S. Bank - Citibank For more information visit http://www.researchandmarkets.com/research/8x2tsj/the_state_of_emv_a |
