[May 25, 2012] Optimedia Releases Content Power Ratings 5.0 Tweet May 25, 2012 (Close-Up Media via COMTEX) -- Optimedia announced the release of Content Power Ratings 5.0, the agency's research report measuring cross-platform audience delivery, social engagement, and advocacy of television programs. According to a release, Content Power Ratings 5.0 offers advertisers and networks an assessment of a TV show's commercial value. Factoring total cross-platform audience size, involvement and advocacy, the report provides a TV ranking system across four screens including television, computer, smart phone, and tablet. This year, Fox programs led the pack with American Idol taking the #1 spot on the Content Power Ratings list for the fifth year in a row, followed by Glee, which held the #2 position for the second consecutive year. While American Idol continued to dominate across all four screens in 2011, Glee showed exceptional performance in real time online conversations, boosting the program both in advocacy and involvement. ABC's Dancing with the Stars rounded out the top three, while Fox's newcomer, The X Factor ranked fourth overall. Comedy Central's South Park notched the fifth slot buoyed by social media metrics. To better capture social TV's impact on viewer engagement, Optimedia incorporated new metrics including Bluefin Lab's Signals and GetGlue check-ins to provide insights into new ways audiences are interacting with and advocating their favorite programs. "Americans view and interact with content very differently today than they did even two years ago," Greg Kahn, Executive Vice President, Business Development Director at Optimedia said. "To keep pace with the evolution in content consumption, Optimedia partnered with the top providers in the industry to develop the most comprehensive measurement system in the marketplace - Content Power Ratings 5.0." Content Power Ratings is assembled using data from the agency's own primary research, as well as from Nielsen Media Research's NTI database, comScore's Media Metrix, Video and Mobile Metrix, Facebook, Klout, Twitalyzer, Nielsen's BuzzMetrics, Google Trends, Dow Jones Factiva, Bluefin Labs, and GetGlue check-ins. Key findings of Content Power Ratings 5.0 include: -Fox's American Idol (#1) dominated the rankings for the fifth year running -Fox's The X Factor (#4) and NBC's The Voice (#12) are the top newcomers to the list -ABC's Once Upon a Time (#24) is the highest ranked new scripted show -MTV's Jersey Shore (#8) catapulted into the top ten in this year's report -Among social media measures, Fox's Family Guy, The Simpsons, and Glee outperform all other shows "Content Power Ratings demonstrates Optimedia's commitment to developing tools and systems to help our clients navigate the increasingly complex media landscape," said Dave Ehlers, President of Optimedia. "As audiences continue to evolve, our agency is at the forefront of providing advertisers with the most advanced research of its kind." Optimedia is a division of ZenithOptimedia Worldwide. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]