[May 25, 2012] Asian Mobile Marketing Veteran Forms Joint Venture Tweet May 25, 2012 (Close-Up Media via COMTEX) -- Global MobileTech, Inc., a provider of location based mobile marketing and user community based platforms, announced that it will take a 30 percent stake in a new joint venture company, MaxCents Sdn Bhd. MaxCents is undertaking the development of an ad funded location based mobile and online community portal in West Malaysia. According to a release, MaxCents, organized around its "more savings, more to share," theme will combine discounted offerings from its advertisers along with the opportunity for its community members to contribute to charities of their own choosing. Global MobileTech's technology platform combines mobile advertising and mobile communications services and powers mobile communities with more than 850,000 users in Southeast Asia, Hong Kong and China. The company's platform is currently serving approximately 12.5 million mobile ads monthly. Global MobileTech's principal business is to license its patented technology and to provide technical and administrative support to channel partners and private label partners. Global MobileTech's technology is used to create mobile communities of members who participate in permission-based advertising networks and who, in return, receive credits toward free local and international cellular telephone calls and text messaging. The Company has integrated its ability to serve mobile advertising and ability to seamlessly provide communications services through third party cellular and VoIP (Voice over Internet Protocol) operators. "Global MobileTech views this joint venture as an important step in the strengthening of its mobile marketing product offerings," said Mohd Aris Bernawi, the Company's Chief Executive Officer. "The joint venture will initially target approximately 3.0 million Malaysians who are involved in the country's oil palm sector. Our technology has proven that it is an ideal solution for building mobile marketing based on the common interests of a community." Global MobileTech's interest in the joint venture will be held by its subsidiary Info-Accent Sdn Bhd, which will provide the platform, technical support and will develop and maintain the MaxCents online platform. The other joint venture partners are First Asset Holdings, a Hong Kong based company that specializes in the sales and marketing of IT and Internet-based products and services, which will provide sales and marketing support, and Ridzuan Mohd Jusoh, a former FELDA senior executive. FELDA or Federal Land Development Authority is the world's largest community development government agency, principally producing the country's cash crops of rubber and palm oil. Ridzuan will be responsible for the day-to-day operations of the joint venture company. "We view the agricultural community as an ideal population to be served by the joint venture," explained Bernawi. "Although quite affluent, the small plantation owners are spread through rural areas that are not well-served by other alternative communications technology. There is a also a strong sense of identity and community that we believe will give the joint venture's advertising partners a superior opportunity to develop successful promotional campaigns using our platform." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]