TMCnet News

Smart Destinations Introduces Mobile Ticketing Platform
[May 25, 2012]

Smart Destinations Introduces Mobile Ticketing Platform


May 25, 2012 (Close-Up Media via COMTEX) -- Smart Destinations released a mobile platform that turns any smartphone into an instant, money-saving pass for guests at more than 400 museums, tours and top attractions in U.S. cities.

The patent-pending Go Select mobile platform is a real-time dynamic mobile ticket pricing and validation system that is already accepted at a network of attraction partners, including Boston's Museum of Science, Chicago's Shedd Aquarium, San Francisco's Golden Gate Bay Cruise, and the NBC Studio Tour in New York.

"Our attraction partners now have access to the massive amount of travelers who expect the convenience and security of instant ticketing on their phones," said Kevin McLaughlin, CEO and co-founder of Smart Destinations. "It's the only such platform for attractions that combines real-time dynamic pricing and validation with the convenience of secure paperless ticketing." The Company said the launch at GoSelectPass.com means attractions nationwide can instantly accept mobile passes at their gates, while their guests enjoy big savings and flexibility of simply showing their phone for admission. A recent PhoCusWright study found three out of four travelers already use a mobile device while on business or leisure travel, and eMarketer predicts that 15.1 million Americans will book travel using their smartphone this year.

Go Select includes attractions in New York, Boston, Chicago, San Francisco, Oahu, Miami and Orlando, with more cities being added in the coming weeks.


According to a release, SmartDestinations.com has built a network of tourist destinations using its proprietary dynamic pricing and packaging technology. More than 1.25 million travelers have used the company's Go City Cards to save money on ticket prices, get extra discounts at restaurants and gift shops and enjoy the convenience of admissions passes to dozens of attractions through one card at one low price.

Now the company's partners and mobile customers and can take full advantage of the technological ease of instantaneous ticketing on a single phone while competitors are still forcing customers to use flimsy coupon books that are lost or damaged.

For attraction partners, Go Select's implementation saves both time and money for the attraction, as well as guests. That's because admission fees are immediately credited to the attraction upon admission with secure, digital ticketing avoiding the extra hassle of submitting paper vouchers for reimbursement. It also speeds ticket purchase lines as guests arrive with their pass in hand.

Plus, the system is more secure than paper tickets that can be photocopied or counterfeited and Go Select allows multiple attractions to be purchased on a single QR code to be scanned at gates. No printing is needed unlike other mobile purchasing solutions.

"It's fantastic that we can now welcome guests who have purchased Go Select passes through the convenience of mobile," said Deleyse Langdale, associate director of travel industry sales at the California Academy of Sciences in San Francisco's Golden Gate Park. "By partnering with SmartDestinations, the implementation for us was simple and the timing was just right as we gear up for the summer travel season. We expect this to catch on fast." "Go Select is the only mobile technology platform of its kind that allows guests to buy and redeem multiple attraction tickets all from their smartphone and get guaranteed savings off the gate price," McLaughlin said.

To get mobile passes, travelers simply: -Use their smartphone to choose the attractions they want to see (2 or more), -Pay one low, dynamically generated price for admission to all, -Receive a secure QR code immediately on their phone for scanning at the front desk or admission gate upon arrival at each attraction, similar to an airline mobile boarding pass.

Smart Destinations noted that the more attractions travelers add to the pass, the more they can save - up to 40 percent off the retail cost of admission at the gate. Plus, at many attractions, Go Select Pass holders can skip the ticket line, as they already have a pre-paid ticket, saving both time and money.

Go Select provides all visitors with full access to photos, maps, directions, hours and other insider tips about all the attractions plus much more at no cost. The passes are available now at GoSelectPass.com and will soon be available as iPhone, Ipad, and Android apps.

Smart Destinations provides multi-attraction passes for every type of traveler.

More information: www.smartdestinations.com ((Comments on this story may be sent to [email protected]))

[ Back To TMCnet.com's Homepage ]