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Millennial Media Releases Q1 Mobile Mix ReportBALTIMORE --(Business Wire)-- Millennial Media (News - Alert), Inc. (NYSE: MM), the independent leader in mobile advertising, today released its Q1 Mobile Mix report, the latest edition of its reliable and widely-sourced report on trends in impressions for mobile devices and mobile operating systems. The Q1 Mobile Mix report takes an in-depth look at the mobile device advertising landscape, including the top 20 mobile phones, top 10 mobile device manufacturers, leading mobile device operating systems and top mobile app categories ranked by impressions. The report found that non-phone mobile devices, such as tablets, accounted for 20 percent of all impressions on the Millennial Media platform during the first quarter of 2012, compared to 15 percent in Q1 of 2011. The report also found that Android (News - Alert) remained the top overall operating system on the Millennial Media platform in Q1 2012, with a 49 percent share of impressions, and Apple remained the leading individual mobile device manufacturer. Other highlights from the Q1 Mobile Mix report include (ranked by impressions on the Millennial Media platform during the quarter):
Visit http://www.millennialmedia.com/mobile-intelligence/mobile-mix/ to download the full report and accompanying charts and images. Additional mobile intelligence reports from Millennial Media can be downloaded at http://www.millennialmedia.com/mobile-intelligence/. About Millennial Media Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information. "Millennial Media", "Mobile Mix" and other trademarks or service marks of Millennial Media, Inc. herein are the property of Millennial Media, Inc. This press release contains additional trade names, trademarks and service marks of others, which are the property of their respective owners.
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