[May 23, 2012]

Iteris Launches New Statewide 511 Traveler Information System in Virginia

Iteris (News - Alert), Inc. (NYSE Amex: ITI), the leader in providing intelligent traffic management information solutions, launched today one of the nation's most advanced 511 Traveler Information Systems for the Commonwealth of Virginia.

The deployment is part of a contract awarded to Iteris in September 2011 by the Virginia Department of Transportation (VDOT) under its Transportation Video & Data Services project. Iteris team for this project includes Open Road Consulting, Skyline Network Engineering, and Global-5 Communications.

Iteris delivered the new 511 Traveler Information System on schedule and within budget, meeting the project's tight seven-month deadline to ensure the system would be in service before the busy summer travel season.

The deployment involved a new state-of-the-art traveler information website, (www.511virginia.org), a new 511 Interactive Voice Response (IVR) Phone (News - Alert) System, and two new mobile applications. Additional capabilities were developed to support VDOT's 'Reach the Beach' program that is scheduled to launch on May 23, 2012. Within seven months, Iteris integrated all of the VDOT's approximately 800 CCTV cameras and data resources from five regional operation centers into a single, standardized video/data distribution center.

"The 'Reach the Beach' initiative will help VDOT improve the overall traveler experience by providing updated travel times at key decision points approaching and leaving the beach," said Virginia Governor Bob McDonnell. "This system will help travelers by providing them with the most reliable travel time information available and where possible, encourage them to use alternate routes that are less congested."

The 511 system provides commuters and traelers multi-media access to traffic information throughout the Commonwealth of Virginia, allowing them to avoid congestion on frequently traveled routes. New features include a variety of formats for distribution of information:

• The new IVR phone system has greatly improved voice recognition capabilities that enable better communication with callers;
• The VDOT 511 website provides quick and easy access to actionable information; and
• Free new smartphone apps for both iOS and Android (News - Alert) mobile devices allow on-the-go access.

"Iteris is proud to have been a part of this successful and innovative traveler information system," said Abbas Mohaddes president and CEO of Iteris. "As one of the largest developers and operators of public-sector traveler information systems we were confident in our ability to provide Virginia commuters with accurate and reliable traffic information and a system by which this data is readily accessible. We look forward to the next phase of this project which includes maintenance and operations of the system over the next eight years and delivering traffic information solutions to the state and the traveling public."

About Iteris, Inc.

Iteris Inc. is the leader in providing intelligent information solutions to the traffic management market. The Company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management and predictive traffic analytics and improve the safety of surface transportation systems. By combining its patented products, decades of expertise in traffic management and information technologies, Iteris offers a broad range of Intelligent Transportation Systems ("ITS") solutions to customers worldwide. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com.

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