Sitecore and Brightcove Launch New Online Video Capabilities for Marketers
May 23, 2012 (Close-Up Media via COMTEX) --
Sitecore announced it has partnered with Brightcove, a global provider of cloud content services, to launch new online video capabilities that help marketers increase website traffic and strengthen digital marketing campaigns.
According to a release, the new Brightcove Video Cloud Connect for Sitecore, developed in partnership with Agency Oasis, enables customers to sort, manage and publish video assets directly from Sitecore's Web Content Management System (CMS), using the Video Cloud online video platform.
The Brightcove Video Cloud Connect for Sitecore allows users to manage and publish video directly from Sitecore's web content management system, with Brightcove's online video platform part of the Sitecore CMS interface. The intent is to make it easier for video to be included in websites and marketing campaigns, which helps drive and keep traffic by increasing search engine optimization, word-of-mouth, and user engagement.
Boston-based Agency Oasis is one of the Sitecore's first integration partners in North America. Cambridge, Massachusetts-based Brightcove said that Oasis' experience in using the Brightcove Video Cloud for their customer base made them "a natural fit" for this integration for U.S. customers.
Features of the Video Cloud integration, as described by the Company, include:
-Save Video Cloud account credentials within Sitecore CMS settings
-Browse Video Cloud Library
-Edit metadata of existing videos
-Upload any video type
-Create and edit playlists
- Publish videos on Web pages
-Enable and monitor Sitecore analytics
"Online video empowers marketers to expand audience reach and strengthen customer engagement, and provides better Web search results and open rates on email campaigns," said Darren Guarnaccia, SVP, product marketing, Sitecore. "By integrating Brightcove Video Cloud with our CMS we are giving organizations the ability to deliver a richer Web experience without adding additional resources and time. Several of our customers have already experienced significant increases in sales and market efforts by adding online video."
Agency Oasis is a full service digital marketing agency that specializes in interactive marketing campaigns, website design, and website development.
Brightcove is a global provider of cloud content services, provides a family of products used to publish and distribute the world's professional digital media.
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