[May 21, 2012] Mass Relevance Closes Venture Capital Funding Tweet May 21, 2012 (Close-Up Media via COMTEX) -- Mass Relevance, a provider of social curation and integration, announced that it has closed $3.3 million in venture capital funding. In a release dated May 16, the Company said that the Series A round is led by Austin Ventures and includes new investor Battery Ventures as well as existing investors Floodgate Fund, Allegro Venture Partners and Metamorphic Ventures. Mass Relevance will use the new financing to accelerate growth for the company's platform among media, entertainment, consumer brands and retailers. The company now serves 120 clients and more than doubled revenue expectations in fiscal year 2011 and the first quarter of 2012. Mass Relevance clients include the Big Four television networks, seven of the top ten 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret. "People around the world are actively participating in social conversations about brands, media and entertainment, and this content is passing us by faster than ever before," said Sam Decker, founder and CEO of Mass Relevance. "Brands are realizing the opportunity to capture these conversations and integrate them across their marketing efforts in order to engage and activate their audiences -- ultimately driving social buzz and sales for their brand. With the Mass Relevance platform brands can aggregate and filter the world's social conversations to build safe and controlled social experiences that integrate anywhere the brand lives." "Mass Relevance is pioneering this space and is experiencing phenomenal growth in a short amount of time for their platform in media and entertainment. It's great to be behind another rising Austin social software company built by Austin entrepreneurs. We're very excited about the company and our continued investment," said Mike Dodd, Partner at Austin Ventures. "One thing we know very clearly from investing in the space: brands are fighting to manage and engage a massive fire hose of social media content, and they need help," said Neeraj Agrawal, General Partner, Battery Ventures. "Mass Relevance is the only solution for real-time curation and distribution of social media content at scale -- across any device, site or channel. The team is proven, the technology is ahead of the pack by far, and they are already making an impact with some of the biggest brands and media companies in the world. The opportunity here is huge." Mass Relevance provides social curation and integration. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]