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Confused.com Introduces New Social Media CampaignMay 18, 2012 (Close-Up Media via COMTEX) -- Confused.com announced it is challenging the British public to show everyone what they can do in 5 seconds, coinciding with the launch of Confused.com QuickQuote. The Company said that this latest social media campaign forms part of Confused.com's ongoing marketing strategy for QuickQuote, a new text message service which can return a motor car insurance quote in seconds. The campaign reinforces the importance of having a car insurance policy and how this can be achieved in seconds by using QuickQuote. For the '5 Second Challenge' Confused.com is asking people to upload videos of themselves to YouTube and show us what talent they can perform in just 5 seconds, with the winner receiving a prize of GBP500. The social media campaign demonstrates the concept of time and what can be achieved in 5 seconds, a creative twist on the fact that the new Confused.com QuickQuote service allows customers to get a car insurance quote in seconds. According to a release, the social media competition started at 9am, Wednesday 16 May and finishes 9am, Wednesday 23 May and will be supported through the use of YouTube, Facebook, Twitter and Pinterest. To enter the competition, the British public simply have to upload their five second talent videos to YouTube by 9am, Wednesday 23 May 2012 and either email the URL to [email protected] or tweet @Confused.com with their URL and the hashtag #5secondchallenge to be entered. Sharon Flaherty, head of content at Confused.com, said, "We are encouraging people to vote for their favourite video in our 5 second challenge on YouTube slam. To see the video of their choice rise up through the leader board, viewers simply need to vote for their favourites. We are hoping to find out what else the British public can do. By simply entering, someone could win GBP500 just by performing for 5 seconds. Who knows, fame could come early for someone." Confused.com is a price comparison site for car insurance. More information: www.confused.com ((Comments on this story may be sent to [email protected])) |
