Rakuten LinkShare Reports Growth of Affiliate Marketing Networks [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Rakuten LinkShare announced significant growth throughout its performance marketing networks around the world in the first quarter of 2012 with strong network sales in the United States, Canada, the United Kingdom, and Japan.
In a release the company said that in the US specifically, iRakuten LinkShare network outperformed overall e-commerce by a wide margin. According to Forrester Research Inc., overall e-commerce is expected to grow by 12 percent in 2012 while same store sales in the Rakuten LinkShare Network increased 31 percent year-over-year in the first quarter. The company's UK network also saw double-digit gains with overall same-store sales reaching 52 percent year-over-year.
In addition, the company noted that it continues its long established trend of signing well known and emerging brands while attracting thousands of new publishers to the cost-per-action advertising model every year.
According to the company, over 100 brands were signed among Rakuten LinkShare's various networks in the first quarter of 2012.
-US network signings include Steve Madden.
-Canada network signings include Saks Fifth Avenue, Kiehl's, Biotherm and eBeauty.ca.
-United Kingdom Network signings include Saks Fifth Avenue.
-Japan Network signings: Dyson Japan and Kurimo (a sub-brand for one of Japan's top ten internet retailers).
Company executives said the newly signed brands in the Rakuten LinkShare network represent a wide range of e-commerce driven product categories including apparel, luxury, beauty and other consumer goods and represent significant opportunities for publishers to earn commissions.
"The brands in the Rakuten LinkShare Network are of the highest quality" said Jess Lee, Founder and CEO, Polyvore "The breadth of the Rakuten LinkShare Network combined with Polyvore's reach creates a "win-win" for us and our advertisers looking to increase sales."
As advertisers and publishers seek opportunities beyond the borders of their home country, Rakuten LinkShare is now making plans to take its service into new markets.
"Around the globe, we're seeing online shopping evolve from a regional transaction oriented experience into a worldwide marketplace that goes beyond borders," said Yaz Iida, chief executive officer of LinkShare. "The companies that recognize and address this transformation will play a pivotal role in the future of e-commerce, and there's no doubt performance marketing will be at the center of it all."
Rakuten, Inc. is an Internet service company, providing a variety of consumer- and business-focused services including e-commerce, e- reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports.
((Comments on this story may be sent to firstname.lastname@example.org))
(c) 2012 ProQuest Information and Learning Company; All Rights Reserved.
[ Back To TMCnet.com's Homepage ]