[May 17, 2012] LivePerson Receives 2012 SIIA CODiE Award for Best Content Management Solution Tweet May 16, 2012 (Close-Up Media via COMTEX) -- LivePerson, Inc. announced that it has won a 2012 CODiE Award in Business Software for its real-time personalization solution, LP Marketer. According to a release, LivePerson's Marketer, a real-time data-driven targeting solution, delivers personalized content to website visitors, driving business results across the customer lifecycle. Offering a combination of visitor intelligence, real-time traffic segmentation capabilities and campaign-building tools, LP Marketer allows business users to design and deploy highly targeted campaigns directly on their sites, greatly reducing or eliminating the need for internal IT resources. "We are thrilled to receive a CODiE Award for Best Content Management Solution, and to be recognized by peers for our leadership in real-time personalization," said Rob Deichert, Head of LP Marketer at LivePerson. "This award confirms the value and power that LP Marketer brings to business owners and online marketers who seek to drive targeted marketing campaigns with little IT reliance, yet still optimize business results. LP Marketer not only increases customer satisfaction and brand loyalty, but it can also drive significant increases to conversion rates and transaction values." LivePerson's LP Marketer was nominated alongside Adobe Web Experience Management and four other finalists in the Best Content Management Solution category recognizing the best software or platform that enables the creation, management and modification of information on the web, intranet or other information resource. An SIIA CODiE Award win for software companies is an honor as each award winner was first reviewed by a field of software industry executives, whose evaluations determined 119 finalists. SIIA members then reviewed these finalists and voted to select 28 CODiE Awards Winners. LivePerson received the CODiE award for Best Ecommerce Solution in 2011 for LP Chat. LivePerson offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. More Information: www.siia.net/codies/2012 ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]