[May 15, 2012]

Maxima Selects Galleria's Solutions Suite to Optimize Merchandising Strategy, Satisfy Consumer Demand Across Store Chain

Galleria Retail Technology Solutions, the leading provider of retail and category optimization solutions, today announced that MAXIMA GRUPE, one of Lithuania's most successful retailers, will use a range of Galleria solutions to automate and optimize its merchandising strategy.

Maxima plans to implement Intelligent Store Optimization, Behavioral Cluster Planning, Customer Centric Merchandising and Galleria Foundation Services in more than 400 stores across Eastern Europe, according to Edvinas Volkas, chief food purchaser at Maxima group.

"With an ever expanding range of stores in different markets Maxima's goal is to optimize our selling space in every store and ensure that we have an appropriate assortment to meet our individual customer needs," Volkas said. "Galleria offers us a complete, single-source solution to automate our merchandising processes across our whole store estate."

The Galleria solutions, and their capabilities, include:

• Galleria Foundation Services - The central hub for data repository including business process, workflow management and security. In addition, it provides the perfect platform for integration with legacy- and third party-systems
• Behavioral Cluster Planning - This solution allows Maxima to cluster categories and stores based on actual customer shopping habits, highlighting opportunity gaps and identifying the products that they really want.
• Intelligent Store Optimization - An automated decision support application that enables Maxima to optimize and manage macro and micro space on a store-specific level. Maxima can re-proportion space at any level to quickly understand the financial impact of the change on their bottom line via a transparent "what if" analysis.
• Customer-Centric Merchandising - Allows Maxima to execute a customer-centric merchandising strategy across hundreds of categories in full recognition of the constraints applied by the supply chain, each store's inventory requirements and in-store space.

"We're delighted to welcome Maxima as a new partner," Duncan-Lewis added. "We look forward to building our relationship over the coming years."

About Galleria Retail Technology Solutions (News - Alert)

Galleria is the leading provider of retail and category optimization solutions. With its comprehensive product suite, Galleria provides customer-focused solutions for clustering, automated assortment and space optimization supported by detailed analytics and reporting tools designed to meet the needs of retailers and CPG vendors and manufacturers. The net result is that users realize significant benefits including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns. Galleria's flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions. Galleria currently works with many of the world's leading retailers including Asda, Giant Eagle, Maxima, MVideo and One Stop . For more information about Galleria, visit www.galleria-rts.com or dial 1-866-899-0852.

About Maxima

MAXIMA GRUPE, UAB, is a company registered in 2007. It owns retail companies in Lithuania, Latvia, Estonia, Bulgaria, and Poland, which includes 485 shopping centers MAXIMA X, MAXIMA XX, MAXIMA XXX, T-MARKET, T-MARKET EXPRESS, and ALDIK. There are 220 of these in Lithuania, 136 in Latvia, 66 in Estonia, 42 in Bulgaria, and 21 in Poland. This year, MAXIMA celebrates 20 years of operation in Lithuania, where the first stores were opened in 1992. Today, MAXIMA is the best known retail brand and the largest retail chain in the Baltic states. All the companies under MAXIMA GRUPE and UAB management employ more than 28,000 employees in the countries where they operate.

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