[May 14, 2012]

Ludia and Mark Burnett Bring 'Are You Smarter Than A 5th Grader?' to the App Store

Interactive entertainment company Ludia and One Three Media (A Hearst/Mark Burnett Company) announced today the launch of the 'Are You Smarter Than A 5th Grader?' App for iPhone (News - Alert), iPad and iPod touch. Based on the syndicated version of the wildly popular TV game show, the game lets users across North America find out if they are smarter than a 5th grader, experiencing the exciting competition by themselves or with friends.

"We are thrilled to bring a popular brand like 'Are You Smarter Than A 5th Grader?' to the App Store," said Alex Thabet, Founder and CEO of Ludia Inc. "This is an academically challenging multiplayer game that recreates the feeling of being back in the classroom and guarantees hours of fun for the whole family."

In the game, up to seven contestants compete to answer eight multiple choice questions pooled from different school academic subjects, including favorites like Art, World Geography, U.S. History, Math and Languages. Each question is assigned a dollar value, which is then multiplied by the number of players who could not get the correct answer. The player who finishes first gets free access to the 'Bonus 5th Grade Question' for a chance to double their winnings.

Are You Smarter Than A 5th Grader? iOS features:

• Live ultiplayer gameplay with friends and other Are You Smarter Than A 5th Grader? fans;
• Ability to follow personal and friends' progress via daily high score rankings;
• Ability to challenge your friends, family, and the larger community, with built-in social features;
• Favorite elements from the Are You Smarter Than A 5th Grader? TV show, including thousands of questions, authentic theme music and the familiar classroom setting;
• The ability to choose Facebook (News - Alert) friends as 'cheats' if stuck on a question and 'copy' off them.

About Ludia Inc.

Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including , Are You Smarter Than A 5th Grader?®, Family Feud®, Hell's Kitchen™, Hole In The Wall™, Hollywood Squares™, Jurassic Park, Press Your Luck®, The Price Is Right®, Pyramid, Where's Waldo?® and Who Wants To Be A Millionaire.

About Are You Smarter Than A 5th Grader?

From Mark Burnett, Are You Smarter Than A 5th Grader? is an atypical game show that measures adults' lack of knowledge - as revealed by how much they've forgotten since grammar school. Grownups find themselves in a classroom setting, revisiting their youth, as they tackle subjects they were taught years ago ranging from art to geography and math to social studies. However, the players are not alone and there is a way for them to "cheat" in this classroom, in the form of elementary advice from real 5th graders who always seem to know more than the contestants.

Are You Smarter Than A 5th Grader? © One Three Television, LLC. Are You Smarter Than A 5th Grader? and all related logos and slogans are trademarks of One Three Television, LLC. All Rights Reserved.

Facebook® is a registered trademark of Facebook Inc.

Trademarks belong to their respective owners.

[ Back To TMCnet.com's Homepage ]