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Avatar Ventures Focuses on Smartphones, Now Representing 50% of Mobile Market
[May 11, 2012]

Avatar Ventures Focuses on Smartphones, Now Representing 50% of Mobile Market

LAS VEGAS --(Business Wire)--

Avatar Ventures Corp. (OTCBB: AVVC) ("Avatar Ventures" or "the Company"; - today commented on a Nielsen research survey released earlier this week that shows more than half of all U.S. mobile subscribers owned smartphones as of March 2012, up from 47.8% in December. The smartphone is particularly attractive to adults age 25-34, with more than two out of three owning the mobile device, the survey noted.

Nielsen also indicated that Apple was the top smartphone manufacturer, thanks to its popular iPhone, but Google's Android (News - Alert) was the top smartphone operating system. The survey found 48.5% of smartphone owners had a device running on Android, followed by 32% running iOS. BlackBerry (News - Alert) was a distant third, with 11.6%.

"We at Avatar believe the smartphone is the game changer in marketing," commented Voltair Gomez, president of Avatar. Gomz noted that Avatar is focused on providing tools that market via the smartphone because…

  • Smartphones are personal… always on, always close by, and personalized by each user;
  • Smartphones do almost everything! They can do more in terms of communication than either a cell phone or a PC;
  • Smartphones are time- and location-specific, with location-based technology on a device someone always has, and as such are extremely valuable;
  • Smartphones are everywhere. 95% of people have phones, and now 50% are smartphones.

"According to Nielsen, in the middle of 2009, only 16% of mobile phone subscribers in the U.S. had a smartphone, and now it's 50%," said Gomez. "The smartphone is the marketing platform of the future."

Forward Looking Statements and Safe Harbor Statement:

The information provided herein may include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Avatar Ventures Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These "Forward-looking statements" are largely based on our current expectations and projections about future events and financial trends affecting the financial condition of our business. Such forward-looking statements include, in particular, projections about our future results included in our Exchange Act reports, statements about our plans, strategies, business prospects, changes and trends in our business and the markets in which we operate. These forward-looking statements may be identified by the use of terms and phrases such as "anticipates," "believes," "can," "could," "estimates," "expects," "forecasts," "intends," "may," "plans," "projects," "targets," "will," and similar expressions or variations of these terms and similar phrases. Additionally, statements concerning future matters such as new business models, new products, product enhancements, new technologies, sales levels, expense levels and other statements regarding matters that are not historical are forward-looking statements. Management cautions that these forward-looking statements relate to future events or our future financial performance and are subject to business, economic, regulatory and other risks and uncertainties, both known and unknown, that may cause actual results, levels of activity, performance or achievements of our business or our industry to be materially different from those expressed or implied by any forward-looking statements.

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