Swisscom Opts for BroadSoft's BroadWorks Voice Application Platform [Health & Beauty Close - Up]
(Health & Beauty Close - Up Via Acquire Media NewsEdge) BroadSoft, Inc. said that Swisscom, a telecommunications provider in Switzerland, has leveraged the BroadWorks voice application platform to introduce a new hosted unified communications (UC) offering targeting the small and medium-sized enterprise (SME) and voice service to the residential markets.
According to the Company, Swisscom offers a range of products and services for mobile, landline and IP-based voice and data communications. Swisscom turned to BroadSoft's BroadWorks platform to deploy a suite of IP-based, integrated services that will deliver several key benefits, including:
-Full compatibility with the customer's preferred SIP phones and legacy hardware to ensure seamless transition.
-Scalable IMS-ready platform that enables enhanced applications such as web-based call management, call forwarding to all devices, hunt groups, and receptionist capabilities.
-Workforce mobility as BroadWorks Anywhere provides enterprise end-users with a single number that can ring to an employee's deskphone, mobile, smartphone or home phone, as well as one-click capabilities to move calls from one phone to another without hanging up.
"In determining the best solution partner for these new Hosted Communications offerings, it quickly became evident BroadSoft was uniquely positioned to enable the delivery of new, innovative communications and entertainment services for our enterprise and residential customers," said Sacha Furer, Head of Voice Services Development, Swisscom. "The ability to launch and scale innovative hosted voice and unified communications services from a single carrier-grade platform provides in our view an advantage in what has become an increasingly competitive market."
In addition to leveraging BroadWorks for the SME Hosted Voice solution, Swisscom is also now able to offer first-line VoIP for its fiber customers.
"Through BroadWorks, we believe Swisscom brings a significant competitive differentiator to market as the only IP hosted communications service available to Swiss small and medium-sized businesses," said Leslie Ferry, vice president marketing, BroadSoft. "The combination of Swisscom's broad portfolio of communications solutions and commitment to high-quality services with the proven BroadWorks platform will help set the standard for making the promise of integrated communications and entertainment a reality for businesses and consumers.
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks.
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