TELUS Optik TV poised to gain even more 'followers' with Twitter on Optik TV
(Canada Newswire Via Acquire Media NewsEdge)
VANCOUVER, April 30, 2012 /CNW/ - TELUS is giving Canadians in British
Columbia, Alberta and Eastern Quebec something to "Tweet" about with a
free Twitter app on its Optik TV service. The Twitter app is designed
to provide Optik TV viewers with convenient access to Twitter features
and content without missing a moment of their favourite TV show. This
must-have app introduces a whole new dimension to both TV watching and
social media. Users are now able to Tweet what they're watching with
one click and even follow what others are saying about their favourite
show through 'TV Tweets', creating an innovative, new social TV viewing
"IPTV is the future of television, and with Optik TV the future is here
at TELUS. We are committed to enabling a truly connected home,
offering new ways for our Optik TV customers to stay connected with
their friends while still enjoying television," said David Fuller,
TELUS Chief Marketing Officer. "TV apps are a great example of the
power of Internet-enabled TV. This Twitter app brings social
networking into the living room - it's all about making TV viewing a
social activity again, in an exciting new way."
The app wraps around part of the perimeter of the television screen,
allowing users to Tweet to their hearts' content while simultaneously
watching TV programming. Offered free as part of the Optik TV
subscription, the Twitter app uses the standard Optik remote control,
allowing customers to not only Tweet and view their Twitter feeds but
also find other users to follow, view trending topics and Tweets about
the show they are watching.
The Twitter app was developed by TELUS and ES3, the premier developer of
iTV (interactive television) applications for the award-winning
Microsoft Mediaroom platform upon which Optik TV is based.
To learn more about the Twitter app on Optik TV, visit
telus.com/twittertv. To order TELUS Optik TV, or for more information,
go to telus.com/tv or call 310-MYTV (6988).
About Optik TV
Optik TV provides never before seen functionality and features as well
as more than 500 channels, including more than 100 in High Definition
(HD). Optik TV is an IPTV based service and features applications such
as Facebook and remote record, an application that allows subscribers
to manage their PVR recordings from any Internet connection or select
smartphone. One PVR is all you need to enable every digital box in your
home with the ability to pause, rewind and replay live TV, schedule
recordings, access your existing recording and pause a show in one room
and pick it up in another room from the same spot. A single PVR can
record up to three shows at once. Optik TV also offers
Picture-in-Picture browsing, onscreen Call Display, HD Movies On
Demand, and HD Pay Per View. It also features an improved search
capability that enables effortless searches for shows and movies by
actor, director, show title or sporting event, for immediate viewing or
recording in the future.
With Optik TV, TELUS customers can even use their Xbox 360 as a digital
television box. TELUS is the first TV provider in the world to offer
voice and gesture navigation on both live and recorded TV, via an
advanced version of Optik TV for Xbox 360 which takes advantage of
Xbox's Kinect sensor.
TELUS' Optik TV subscribers can also enjoy an application called Optik
on the go, which allows customers to view a selection of TV On Demand
shows and movies on their mobile devices, tablets and laptops, at home
and on the move.
Twitter on Optik TV is the latest addition to a growing suite of fun and
entertaining applications that includes Facebook, Tumblebooks, Black's
Photo, Santa Tracker and Musicroom.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $10.4 billion of annual revenue and 12.7
million customer connections including 7.3 million wireless
subscribers, 3.6 million wireline network access lines and 1.3 million
Internet subscribers and more than 500,000 TELUS TV customers. Led
since 2000 by President and CEO, Darren Entwistle, TELUS provides a
wide range of communications products and services including wireless,
data, Internet protocol (IP), voice, television, entertainment and
In support of our philosophy to give where we live, TELUS, our team
members and retirees have contributed more than $260 million to
charitable and not-for-profit organizations and volunteered 4.2 million
hours of service to local communities since 2000. Eleven TELUS
Community Boards across Canada lead TELUS' local philanthropic
initiatives. TELUS was honoured to be named the most outstanding
philanthropic corporation globally for 2010 by the Association of
Fundraising Professionals, becoming the first Canadian company to
receive this prestigious international recognition.
For more information about TELUS, please visit telus.com.
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