Ryan Partnership Adds Award-Winning Executive Creative Director Joanna Pena-Bickley
(Marketwire Via Acquire Media NewsEdge) WILTON, CT -- (Marketwire) -- 04/24/12 --
Ryan Partnership -- a leading integrated marketing agency and part of Hyper Marketing, Inc. (HMI) -- has hired award-winning creative Joanna Peña-Bickley as SVP, Executive Creative Director. Based in Wilton and reporting directly to President Mary Perry, Peña-Bickley will lead the creative vision for Ryan Partnership and its clients, which include Bacardi USA, Nestlé Waters, Energizer Personal Care and Mead.
Peña-Bickley brings 14 years of experience managing large and complex integrated marketing campaigns for clients including Pepsi, American Express, Land Rover, MTV, Jim Beam Brands, Diageo and Nokia. Most recently, she served as Chief Creative Officer at Substance New York, creating marketing innovations for brands like Sephora and United. Before Substance, Peña-Bickley held creative posts at Wunderman, TracyLocke, Digitas, BBG Worldwide and Organic.
"We are thrilled to welcome Joanna to the Ryan team," said Mary Perry, President of Ryan Partnership. "Her vast experience in creative ideation, strategy and branding on award-winning campaigns will be a tremendous asset to our company as we expand our capabilities and elevate our creative product for all of our clients."
Peña-Bickley's body of work has garnered both national and international accolades including Webbys, OMMA Awards, Tellys, Mixx Awards and Tempos for standout creative ideas such as Nokia's Share the Love campaign and the reality show Watch & Whoa for Ice Breakers and MTV. In 2007, she earned a place on Silicon Alley's top 100: People's Choice list and in 2010, was recognized as a marketing innovator by Facebook.
Commenting on her new role, Peña-Bickley said: "I'm thrilled to join the Ryan Partnership. The formation of our parent company Hyper Marketing gives us new capabilities that are simply not seen in big holding companies; especially the ability to work fluidly with other agencies in the network. Our roots in data, direct and shopper marketing position us to uniquely own the entire consumer journey by creating game changing ideas that inspire measurable brand loyalty."
Outside of work, Peña-Bickley writes a blog, POST DIGITAL, that has captured the pulse of the emerging-media scene and garnered the attention of over half a million readers. She is also an avid fundraiser and advocate for public school music programs, AIDS and human rights charities.
About Ryan Partnership Ryan Partnership is a leading expert in promotion, shopper and digital marketing campaigns for emerging and established consumer brands. The company's creative professionals combine sound, strategic research and business acumen to create meaningful IDEAS that motivate purchase and loyalty among its clients' products, services and customers.
Ryan Partnership is part of Hyper Marketing Inc., the largest independent marketing services network in North America with 1,300 employees in 24 cities nationwide. For more information, visit www.ryanpartnership.com and www.hypermarketinginc.com.
About Hyper Marketing Inc.Hyper Marketing is the largest independent marketing-services network in North America. The newly formed company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper-connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most well-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.
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Source: Ryan Partnership
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