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Adobe First Facebook Preferred Marketing Developer Qualified In All Four Facebook Marketing APIsSAN JOSE, Calif. --(Business Wire)-- Adobe Systems (News - Alert) Incorporated (Nasdaq:ADBE) today announced it is the first member of the Facebook® Preferred Marketing Developer (PMD) program to be qualified and receive PMD badges in all four Facebook (News - Alert) marketing APIs - Pages, Ads, Apps and Insights. The PMD program is a new program designed to connect marketing technology and services providers, developers and consultants with brands wanting to create campaigns or build a presence on Facebook. Companies participating in the PMD program can earn a PMD badge in any of the four Facebook marketing APIs where they demonstrate the ability to add value, scale and measurability for marketers and advertisers beyond Facebook's native tools. Adobe supports its customers' Facebook marketing efforts primarily through Adobe® Social, a new product within the Adobe Digital Marketing Suite, that combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Additional social marketing value is achieved through several integrations between Adobe Social and other products within the Digital Marketing Suite. Facebook PMD Badges Awarded to Adobe:
John Mellor, vice president of strategy and business development, Digital Marketing Business, Adobe
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About the Adobe Digital Marketing Suite The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Social are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Facebook® is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50249084&lang=en
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