|[April 19, 2012]
MakeMusic Partners with Drum Corps Luminary Michael McIntosh
MINNEAPOLIS --(Business Wire)--
MakeMusic, Inc. (NASDAQ: MMUS) today announced a partnership with
acclaimed percussionist, clinician, educator and composer Michael
McIntosh to incorporate percussion arrangements he creates for The
Cavaliers Drum & Bugle Corps into SmartMusic
and to share The Cavaliers experience with percussionists worldwide.
"SmartMusic is breaking new ground by providing access to music content
delivered in a way that is simultaneously fun and educational," said
Michael McIntosh. "This is unprecedented, as they have provided a new
way to reach aspiring young percussionists everywhere."
As McIntosh creates the percussion music the seven-time world champion
Cavaliers will play this summer, it will appear in the SmartMusic
repertoire. As a result, Cavaliers percussionists will be able to
practice the new music in SmartMusic at home before they attend their
monthly training camps, ensuring camp time is spent fine-tuning
performances, rather than learning rhythms.
In addition, aspiring percussionists of all ages and skill levels will
have access to this same repertoire through SmartMusic, enabling them to
study and practice along with The Cavaliers' drumline. Those who aspire
to become part of this elite corps can experience first-hand what it
takes and see how the show is refined over several months.
"SmartMusic is ideal for the distance learning required by drum corps,"
said Karen van Lith, MakeMusic CEO. "While at least ten world-class Drum
Corps International (DCI) corps incorporate SmartMusic in their
recruiting and training programs, this partnership is a first. It offers
an inside glimpse into the preparation of a world-class show, and an
opportunity for other percussionists to aspire to and achieve
performance levels of the champions. By featuring this exclusive
content-and related digital media-with multiple virtual communities, we
plan to attract a broader audience of student percussionists from around
"The combination of Michael McIntosh and SmartMusic representsan
incredible opportunity to inspire and guide young musicians," said Dan
Acheson, DCI CEO. "SmartMusic offers a means to share Michael's
expertise and enthusiasm in a way that allows everyone to participate."
The partnership will also allow fans to follow The Cavaliers beyond
camps into the performance season. "Michael's music, combined with video
of tips and behind-the-scenes fun, will produce an experience as close
to being one of The Cavaliers as you can get without riding on the bus,"
said van Lith.
Sharing this experience through social media channels ensures that it
will reach students where they live digitally. Inspirational and
instructional video content, created by McIntosh with the SmartMusic
team, will be an integral part of the campaign, and will be featured at www.facebook.com/ILoveSmartMusic,
and other virtual communities for aspiring musicians.
Connect with fans via social networks from the SmartMusic
About Michael McIntosh
Michael McIntosh is a graduate of
Butler University with a degree in composition. He is a composer,
educator, digital sound designer and Yamaha (News - Alert) artist/clinician. McIntosh
is a member of The Cavaliers Drum & Bugle Corps creative team and is one
of two percussion designers and arrangers for the corps. Since 1997, he
has been a percussion specialist at Carmel High School in Carmel,
Indiana. As of 2012, McIntosh will be design for the Gateway (News - Alert) Indoor
Independent World percussion group and also arrange for the George Mason
University Indoor percussion ensemble.
McIntosh currently has works published by Row-Loff Publications, Yamaha
Sounds of Summer, Tapspace Publications, Key Poulan Music, Drop 6 Media,
The Hal Leonard Corporation, Innovative Percussion, Marching Show
Concepts and Dynamic Marching. He has presented clinics on percussion
design in the Netherlands, Japan and China as well as throughout the U.S.
About MakeMusic, Inc.
MakeMusic®, Inc. is a world
leader in music technology whose mission is to develop and market
solutions that transform how music is composed, taught, learned and
performed. For more than 20 years, Finale® has been
the industry standard in music notation software, enabling composers,
arrangers, musicians, teachers, students and publishers to create, edit,
audition, print and publish musical scores. MakeMusic is also the
creator of SmartMusic® education software that is
transforming the way students practice. With SmartMusic, students and
teachers have access to thousands of band, orchestra and vocal pieces
allowing students to practice with background accompaniment and get
immediate feedback on their performance. SmartMusic allows teachers to
individualize instruction and document the progress of every student.
The SmartMusic® Inbox™, an Android (News - Alert)™ and Apple® mobile
application, provides additional access for teachers to review, grade
and comment on student assignments. MusicXML™ is an
Internet-friendly way to publish musical scores, enabling musicians to
distribute interactive sheet music online and to use sheet music files
with a wide variety of musical applications. Garritan™ sound
libraries provide musicians with state-of-the-art virtual instruments
with the playback quality of a live performance. Additional information
about this Minnesota company can be found at www.makemusic.com.
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