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MakeMusic Partners with Drum Corps Luminary Michael McIntoshMINNEAPOLIS --(Business Wire)-- MakeMusic, Inc. (NASDAQ: MMUS) today announced a partnership with acclaimed percussionist, clinician, educator and composer Michael McIntosh to incorporate percussion arrangements he creates for The Cavaliers Drum & Bugle Corps into SmartMusic and to share The Cavaliers experience with percussionists worldwide. "SmartMusic is breaking new ground by providing access to music content delivered in a way that is simultaneously fun and educational," said Michael McIntosh. "This is unprecedented, as they have provided a new way to reach aspiring young percussionists everywhere." As McIntosh creates the percussion music the seven-time world champion Cavaliers will play this summer, it will appear in the SmartMusic repertoire. As a result, Cavaliers percussionists will be able to practice the new music in SmartMusic at home before they attend their monthly training camps, ensuring camp time is spent fine-tuning performances, rather than learning rhythms. In addition, aspiring percussionists of all ages and skill levels will have access to this same repertoire through SmartMusic, enabling them to study and practice along with The Cavaliers' drumline. Those who aspire to become part of this elite corps can experience first-hand what it takes and see how the show is refined over several months. "SmartMusic is ideal for the distance learning required by drum corps," said Karen van Lith, MakeMusic CEO. "While at least ten world-class Drum Corps International (DCI) corps incorporate SmartMusic in their recruiting and training programs, this partnership is a first. It offers an inside glimpse into the preparation of a world-class show, and an opportunity for other percussionists to aspire to and achieve performance levels of the champions. By featuring this exclusive content-and related digital media-with multiple virtual communities, we plan to attract a broader audience of student percussionists from around the globe." "The combination of Michael McIntosh and SmartMusic representsan incredible opportunity to inspire and guide young musicians," said Dan Acheson, DCI CEO. "SmartMusic offers a means to share Michael's expertise and enthusiasm in a way that allows everyone to participate." The partnership will also allow fans to follow The Cavaliers beyond camps into the performance season. "Michael's music, combined with video of tips and behind-the-scenes fun, will produce an experience as close to being one of The Cavaliers as you can get without riding on the bus," said van Lith. Sharing this experience through social media channels ensures that it will reach students where they live digitally. Inspirational and instructional video content, created by McIntosh with the SmartMusic team, will be an integral part of the campaign, and will be featured at www.facebook.com/ILoveSmartMusic, and other virtual communities for aspiring musicians. Connect with fans via social networks from the SmartMusic and Finale Community pages.
About Michael McIntosh McIntosh currently has works published by Row-Loff Publications, Yamaha Sounds of Summer, Tapspace Publications, Key Poulan Music, Drop 6 Media, The Hal Leonard Corporation, Innovative Percussion, Marching Show Concepts and Dynamic Marching. He has presented clinics on percussion design in the Netherlands, Japan and China as well as throughout the U.S.
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