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Toys for Tots and Dynamics Inc. Reveal Exclusive Experience™ Application for Donating Toys to Children on the ePlate™ Payment Devices
[April 19, 2012]

Toys for Tots and Dynamics Inc. Reveal Exclusive Experience™ Application for Donating Toys to Children on the ePlate™ Payment Devices


SAN FRANCISCO --(Business Wire)--

Marine Toys for Tots Foundation, the anchor organization dedicated to making Christmas brighter for less fortunate children in America, has announced a first-of-its-kind experience™ application for the new Dynamics ePlate™ device. Users can now donate toys simply by making their everyday purchases. No additional cost is added to the purchase to donate toys.

Dynamics ePlate(TM) device (Photo: Business Wire)

Dynamics ePlate(TM) device (Photo: Business Wire)

At any time, a user can select to use the Toys for Tots experience™ application for the ePlate™ payment device. Once selected, the donor can choose various options to help benefit children during the holidays. One option allows the user to pick a specific toy and donate toward that toy until the toy is earned on behalf of a child. Another option allows multiple users to select large, community toys and collectively donate toward that community toy until the toy is earned on behalf of a community. In doing so, a user may choose between donating toward a doll for an individual child or a video game system for a community of children. Another option would allow the donor to add on an additional donation to every purchase that goes directly to Toys for Tots to help achieve donation goals more quickly.

"Dynamics' ePlate payment device gives Toys for Tots patrons an exciting new way to donate simply by making their everyday purchases," said retired Marine Lieutenant General Pete Osman, President and CEO of the Marine Toys for Tots Foundation. "Now, Toys for Tots patrons can, each and every day, know that they have changed the lives of less fortunate children."

"We're excited to extend the gift of giving to the point-of-sale and give users the seamless ability to donate to Toys for Tots with every purchase," stated Jeff Mullen, Dynamics CEO. "We are humbled to help Toys for Tots deliver on their vision of bringing par of Christmas to every child in America."



About the Dynamics ePlate™ Payment Device

Dynamics' ePlate™ payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons - one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.


A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use the Dynamics Experience Manager™ software through their favorite phone or accessible through their online banking account. The Experience Manager™ provides an ecosystem of experiences that can be assigned to the buttons on a user's ePlate™ device.

The ePlate™ device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.

About Dynamics Inc.

Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and manufactures intelligent powered payment cards and advanced payment platforms. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, Best of Show at Cartes 2011, and Best of Show at BAI (News - Alert) Retail Delivery 2011. Dynamics won Best in Show for Personal Electronics and Technology Honors at the 2012 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com

About Toys for Tots

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots provides the joy of Christmas and sends a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Our gifts offer these children recognition and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and physical development of these children. In 2011, Marines distributed gifts to 7.2 million children in over 720 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors. For more information, visit www.toysfortots.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50244875&lang=en


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