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Mobile DTV Pavilion offers insight into near-term Mobile DTV direction
(Broadcast Engineering Via Acquire Media NewsEdge) The Mobile DTV Pavilion at the 2012 NAB Show, which closes
today, has given broadcasters the chance to see the latest
developments in mobility services, including the progress of both
the Mobile Content
Venture and the Mobile500 Alliance.
“With more than 120 stations now on the air with Mobile
DTV signals and two new business groups ramping up for launch, now
is the time to see the new products and services that will make
Mobile DTV an indispensable service,” said Vince Sadusky,
president of the OMVC and CEO of LIN Media.
Both the Mobile Content Venture and the Mobile500 Alliance are
exhibiting new products in the Mobile DTV Pavilion.
“A new range of Mobile-DTV receivers will be bringing
mobile viewing innovations to viewers across the country, making
local news, weather, sports, entertainment and emergency alerts
immediately available to people no matter where they are
located,” said Sadusky.
The Mobile Content Venture, a joint venture of 12 major
broadcast groups, is showing and demonstrating Dyle Mobile TV, its
new service launching this year, on a range of devices in the
Mobile DTV Pavilion. With compatible devices launching in 2012
across 32 U.S. markets reaching 50 percent of the population, Dyle
will enable consumers to watch live broadcast programming and will
add additional network programming and hardware in the future.
The Mobile500 Alliance, consisting of 50 member companies that
hold the licenses of 437 TV stations, is demonstrating its
next-generation end-to-end solution for monetizing Mobile DTV that
incorporates live TV and recording of live TV, VOD, social media
integration, closed captioning and interactive advertising. The
group said it plans to launch audience measurement and conditional
access in coming months.
LG
Electronics, in cooperation with PBS and the Corporation for
Public Broadcasting, is demonstrating the Mobile Emergency Alert
System (M-EAS). LG is the supplier of Mobile-DTV receiving chips
for many products, and M-EAS is a developing broadcast system for
delivering multimedia alerts that use video, audio, text and
graphics to mobile DTV-equipped cellphones, tablets, laptops,
netbooks and in-car navigation systems.
Using Mobile DTV instead of cellphone transmission avoids the
potential roadblocks of chronic congestion of cellular networks
during emergencies. Mobile-DTV solution provider Siano, which
delivers comprehensive mobile broadcast DTV solutions and receiver
chips, is exhibiting its digital-TV solutions for cellular-handheld
and other CE devices. Siano is showing devices powered by its
advanced IC receivers and middleware.
Crest
Technology is offering Mobile DTV-compliant hardware and
software solutions that can be adapted for portable receivers such
as tablet computers, car navigation equipment and USB adapters.
DTVinteractive is showing head-end solutions for
broadcasters, including a multiplexer module, a demodulator module
for signal repeaters and a server-client monitoring system.
© 2012 Penton Media
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