Verizon Wireless Partners to Raise Awareness of Teen Dating Violence
Apr 18, 2012 (Close-Up Media via COMTEX) --
According to the U.S. Centers for Disease Control and Prevention, one in four teens will experience abuse in his or her dating relationship by age 18.
To help address this issue, Verizon Wireless said it has teamed with Cornerstone, a domestic violence agency based in Minnesota, and MTE Inc. in a nationwide campaign to raise awareness of teen dating violence. PAVE (Preventing Abuse and Violence Through Education) the Way Project is designed to promote healthy relationships and empower teens to take a stand against dating violence through the expression of pop music.
According to a release, through PAVE the Way Project, seven youth artists aged 13 to 20, from across the country, contributed original songs to the non-profit project to raise awareness of dating violence alongside their peers. The project launches April 10 with an interactive website where songs will be available as free downloads.
From May 29 June 12, the public will have the opportunity to vote for their favorite track at pavethewayproject.com. The winning artist will then perform in a recording of a new song written by Grammy Award winner Salvador Santana, collaborating alongside his father, 10-time Grammy Award winner, Carlos Santana. The famed music pair is showing support for this initiative through the power of music to connect with youth around dating violence issues.
"I feel so blessed to be a part of the PAVE The Way Project. It's a wonderful opportunity for me to meet and collaborate with fresh, up-and-coming artists and musicians," said Salvador Santana. "For those who are involved, we all keep the same goal in mind - we want to continue to help raise awareness against teen dating violence, because the youth are our future."
PAVE the Way Project also serves to teach youth the importance of dating violence awareness and healthy relationships through the use of educational materials. The project's website includes tips for teens who may find themselves, or a friend, in an unhealthy relationship. Educators can visit pavethewayproject.com to register for free access to the KNOW ABUSE curriculum developed by Cornerstone's school-based violence prevention program staff.
"This campaign provides information in a way young people will connect to, as well as relevant classroom material on the importance of healthy relationships," said Barton K. Erickson, Cornerstone's school-based violence prevention coordinator. "The KNOW ABUSE curriculum engages youth in a variety of learning methods simultaneously by incorporating youth-created media and interactive audience participation."
"Teen dating violence is a serious social issue in the community and we are leveraging our resources to help teens across the country," said Marquett Smith, vice president of communications for Verizon Wireless. "We believe that through strong private partnerships we can help youth understand the issue and find support."
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