|[April 10, 2012]
Samsung Launches U.S. Olympic Genome Project, an Innovative Social Media Platform that Connects Fans with Team USA Athletes
RIDGEFIELD PARK, N.J. --(Business Wire)--
Samsung (News - Alert) Electronics America Inc., with the help of the U.S. Olympic
Committee (USOC) launched today the U.S. Olympic Genome Project, a
groundbreaking endeavor for the London 2012 Olympic and Paralympic
Games. This first-of-its-kind social media platform lets Americans
discover how they're connected to Team USA and the Olympic Movement
through an online community of like-minded individuals that delivers an
immersive experience ahead of the Olympic and Paralympic Games. Samsung
is the Official Wireless Telecommunications Equipment Partner of the
"The Olympic Games is one of the few global celebrations of human
potential and achievement and Samsung wants to give consumers the
opportunity to be a part of this in a personal way," said Ralph Santana,
Senior Vice President and Chief Marketing Officer for Samsung
Electronics North America. "We believe everyone has a connection to Team
USA. The U.S. Olympic Genome Project will help consumers discover how
they're connected to these athletes. As we approach London 2012, we hope
to fuel a sense of connection and passion for the Olympic Games among
consumers, especially as they get to know the Olympians and Paralympians
through this innovative social media platform."
Fans can discover their connections to the athletes and the Olympic
Movement by going to Samsung.com/HowOlympicAreYou
and using their Facebookprofile to connect to the Genome Project. Once
they "like" the Genome Project, they can then share their connections
with their Facebook (News - Alert) friends, take quizzes to raise their member status,
learn about athletes, and follow Team USA news.
"Through the U.S. Olympic Genome Project, Samsung has created a way for
Americans to get involved in the Olympic community while drawing
connections between all of us who enjoy the magic of the Games," said
Lisa Baird, USOC Chief Marketing Officer. "As a fan, it's incredibly
exciting to find out the links you have to these amazing athletes. You
may discover that you attended the same school as one of our gymnasts,
or you have a close friend in common with one of our wrestlers. It makes
it that much more fun and personal to cheer on your favorite athletes."
Fans gain status as members of the Genome community by answering
questions to create a more robust profile which increases the chances of
creating connections to more athletes. They can also enhance their
status by taking quizzes that test their Olympic knowledge or through
the achievement of the athletes they're connected to. As fans rise in
status, they earn tokens that can be redeemed for great prizes such as
Samsung mobile products and chances to win trips to London.
Team USA athletes will be able to use this platform to share information
about themselves, raise awareness of their sport, keep fans up to date
on their training and raise funds to support their Olympic and
Paralympic Games efforts.
To join the U.S. Olympic Genome Project, visit www.Samsung.com/HowOlympicAreYou
and "like" it.
About Samsung Electronics America
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd.,
markets a broad range of award-winning, digital consumer electronics and
home appliance products. A recognized innovation leader in consumer
electronics design and technology, Samsung is a market leader in the
U.S. Please visit www.samsung.com
for more information.
About the USOC
The United States Olympic Committee (USOC) is recognized by the
International Olympic Committee as the sole entity in the United States
whose mission involves training, entering and underwriting the full
expenses for the U.S. teams in the Olympic, Paralympic, Pan American and
Parapan American Games. In addition to being the steward of the U.S.
Olympic Movement, the USOC is the moving force for support of sports in
the United States that are on the program of the Olympic, Paralympic,
Pan American and Parapan American Games. For more information, visit
[ Back To TMCnet.com's Homepage ]