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Responsys and Bazaarvoice Deliver Next-Generation Social Commerce Integration
SAN BRUNO, CA, Apr 09, 2012 (MARKETWIRE via COMTEX) --
Responsys, Inc. (NASDAQ: MKTG), a leading provider of email and
cross-channel marketing solutions, and Bazaarvoice today announced
that they will unveil the next-generation integration between the
Responsys Interact Suite and the Bazaarvoice Social Commerce Platform
at the Bazaarvoice Social Summit this week. The integrated solution
will help marketers deliver more relevant and customized messages
across the interactive channels consumers are embracing today --
email, mobile, social, the web and display.
The newly enhanced Responsys and Bazaarvoice integration allows
marketers to use a single, unified solution to create and execute
cross-channel marketing programs that include real-time, highly
personalized messages based on a consumer's social commerce
interactions as tracked by Bazaarvoice. These interactions could
include product reviews, ratings, questions and answers or comments.
"As more people research and purchase products online, consumer
feedback including comments, ratings and reviews have become
extremely important to brands and their marketers," said Scott
Olrich, Chief Marketing and Sales Officer of Responsys. "The newly
enhanced integration between the Responsys Interact Suite and
Bazaarvoice Social Commerce Platform gives marketers access to a
powerful, combined solution that will help them grow online sales
through increased customer engagement, brand loyalty, and buyer
confidence."
Key benefits of the enhanced integration between Responsys and
Bazaarvoice include:
-- Bazaarvoice marketing messages are personalized and triggered in
real-time based on a user's specific social commerce activities, as
well as other personalization attributes in a customer's Responsys
Interact account;
-- Customers can quickly and easily create uniform, yet customizable
email content templates that are consistent across their marketing
programs, including those for various Bazaarvoice SocialAlerts;
-- Through the Responsys Interact Suite's single, unified data management
platform, customers can combine performance data from user
interactions with Bazaarvoice triggered emails alongside other
targeting and personalization data to execute more effective marketing
programs; and
-- The enhanced integration between Responsys and Bazaarvoice is based on
standard web services API technologies and highly secure connectivity
protocols, thus ensuring interoperability, extensibility and data
protection.
About Responsys
Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche
Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas,
Southwest Airlines and UnitedHealthcare. For more information about
Responsys, visit responsys.com.
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
http://www.linkedin.com/company/responsys
Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
Email Contact
SOURCE: Responsys
http://www2.marketwire.com/mw/emailprcntct?id=666580688ED15DCB
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