|[April 06, 2012]
Samsung Tops for HDTV Purchase Intent Among US Consumers, According to ABI Research's Technology Barometer
SCOTTSDALE, Ariz. --(Business Wire)--
Samsung (News - Alert) captured the top position in US consumer HDTV purchase intent
for the first half of 2012, passing Sony who previously had a commanding
lead in the segment. LG and Vizio also had notable increases over
earlier surveys that further eroded Sony's position. Of the 25% of
respondents who claimed interest in purchasing a HDTV in the first half
of 2012, 20% cited Samsung, followed by 19% for Sony (previously 27%).
LG generated the largest increase, jumping from 6% of respondents to
12%, with Vizio claiming 11% (up from 8%).
"Regardless how long-lasting this shift in consumer interest may be,
Sony continues to face a difficult challenge with its TV business, as do
many TV manufacturers," says senior analyst Michael Inouye. Consumers
continue to place screen size, display technology, and above all, price,
as the most vital features for future TV purchases - all of which
conspire to make differentiation in the TV market increasingly
Compounding this issue, new features like Internet connectivity, and 3D
in particular, have not yet yielded the spark in demand TV manufacturers
were counting on to help generate deeper margins. In fact, 3D remains
the least important feature cited by consumers when asked about TV
purchase intent and a higher percentage (42% versus 39%) of respondents
claimed to have no interest in a 3D-ready TV.
"Samsung has perhaps found the right balance between pricing, features,
and form factor as the company continues to outpace the competition in
the flat panel TV market," adds Inouye. "While 3D and Internet
connectivity have not generated the boost to the bottom line as som had
hoped, the latter at least remains an essential ingredient to best
address the changing consumer landscape for CE."
ABI Research's (News - Alert) Technology Barometer™: Connected Home and Computing
3 US CE Purchase Intent" (http://www.abiresearch.com/research/1011122)
3 US 3D TVs and Universal Remote Controls," (http://www.abiresearch.com/research/1011126)
provide information on 2000 US consumers, including current ownership
and next six month purchase intentions for consumer electronics.
These surveys are part of ABI Research's Technology
Barometer™: Connected Home and Computing Research Service (http://www.abiresearch.com/products/service/Technology_Barometer_Connected_Home_and_Computing_Research_Service).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 40+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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