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EffectiveUI Promotes Ken Guiberson to CTO
[April 05, 2012]

EffectiveUI Promotes Ken Guiberson to CTO

Apr 05, 2012 (Close-Up Media via COMTEX) -- EffectiveUI, a user experience agency, created the new role of Chief Technology Officer that will be filled immediately by current executive Ken Guiberson.

In a release, the Company noted that as CTO, the former Kodak engineer will be responsible for the overall technology vision of EffectiveUI, including managing the Technology Services team, a group of technologists that, along with EffectiveUI's Customer Insight and Design teams, deliver creative and humanizing software to its Fortune 500 clients.

Guiberson will also play an essential role in working with its clients' corporate technology executives on their digital experience strategies.

Guiberson joined EffectiveUI in February of 2006 and is currently the Rochester, N.Y. office's General Manager. Prior, Guiberson was a software engineer at Kodak where he led the user interface development of the Flash-based, WiFi-enabled digital camera. Before Kodak, Guiberson served four years in the United States Army as a Nuclear Medical Science Officer.

"We feel very fortunate that we have an executive of Ken's caliber within our ranks to fill this critical position," said Rebecca Flavin, CEO, EffectiveUI. "Since joining us in 2006, Ken has served as the lead technologist for a number of clients, including Adobe, NBC and United Airlines, all who have benefited from his UX and technology leadership to improve their customer experiences." EffectiveUI creates custom applications for digital interactions.

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