Torstar Now Canada's Most-Read English-Language Daily Newspaper Group Based on Latest NADbank Survey
TORONTO, ONTARIO, Apr 02, 2012 (MARKETWIRE via COMTEX) --
Torstar is now Canada's most-read English-language daily newspaper
group, based on the data included in the latest newspaper readership
study released March 29, 2012 by the Newspaper Audience Databank
Based on the NADbank survey, which measures full-year 2011
readership, the average net weekday print readership of daily
newspapers owned by Torstar Corporation reached 2.57 million last
year. This is the highest average number of net weekday print readers
of any English-language daily newspaper group in Canada based on the
papers included in the NADbank survey.
The Torstar daily newspapers included in the survey were the Toronto
Star, Canada's largest daily newspaper, The Hamilton Spectator, the
Waterloo Region Record, the Guelph Mercury and the majority-owned
Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary,
Edmonton and Halifax. The 2011 NADbank survey did not include the
Metro papers in Winnipeg and London, which were launched last April.
"We are extremely pleased with these results," said Lorenzo DeMarchi,
Executive Vice-President and Chief Financial Officer of Torstar
Corporation. "Torstar's Canadian media operation is committed to
serving its readers and advertisers through quality journalism and
innovation. These results are clear recognition of that commitment."
NADbank reported that the Quebecor Media English-language daily
newspapers included in the 2011 NADbank survey had an average net
weekday print readership of 2.54 million while the Postmedia Network
daily newspapers included in the survey had an average of 2.38
million net weekday print readers.
ABOUT TORSTAR CORPORATION
Torstar Corporation is a broadly based media and book publishing
company listed on the Toronto Stock Exchange (TS.B). Its businesses
include the Star Media Group led by the Toronto Star, Canada's
largest daily newspaper, and digital properties including
thestar.com, toronto.com, Workopolis, Olive Media, and eyeReturn
Marketing; Metroland Media Group, publishers of community and daily
newspapers in Ontario; and Harlequin, a leading global publisher of
books for women.
Director, Community Relations and Communications
SOURCE: Torstar Corporation
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