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SalesPortal Adds Direct Mail Marketing Service to Ad NetworkRedwood City, Calif., Mar 27, 2012 (PRWeb.com via COMTEX) -- SalesPortal, a pay per call advertising network for businesses with contact centers, today announced it has added a service that enables companies to generate additional revenue with targeted direct-to-consumer ride-along flyer inserts. With the new service, a company can include flyers from pre-approved advertisers in product shipments it sends to its customers. The ride-along flyer insert uses a targeted approach to match businesses shipping products with advertisers of complementary products and/or a similar target customer demographic. A unique toll-free telephone number is assigned to the campaign and printed on the flyers to enable performance-based tracking and the measurement of success metrics. "Marketing via ride-along flyer inserts where the product being offered in the ad has a high degree of relevancy to the product being shipped is a natural extension of SalesPortal's core pay per call ad network," said SalesPortal CEO Saurabh Khetrepal. "By applying our patented methodology to our clients' product fulfillment, we are introducing the same degree of customer engagement and, monetization opportunities to companies' shipping departments as we have to their contact centers." SalesPortal's Ride-Along Flyer Insert service provides unique benefits, including: Assured Relevancy: SalesPortal's network matches companies' fulfillment and product shipment organizations with advertisers of complementary, non-competing products and services. This assures accurate customer and demographic targeting for both companies participating in the program. Measurable Metrics: SalesPortal assigns a unique telephone number to each flyer insert campaign and tracks all incoming calls to assess the success of the marketing program. Performance-Based System: Advertisers pay only for inbound sales calls that stay connected for a pre-determined time threshold. Improved Customer Engagement: As with SalesPortal's patented cross-pitching methodology, customers receive only relevant offers that complement the products they have already ordered. About SalesPortal SalesPortal is the first pay per call advertising network that enhances customer engagement, generates new revenue streams for companies with contact centers, and lowers advertisers' costs of customer acquisition. Its patented technology enables enterprises with contact centers to offer their customers relevant products from top-branded, pre-approved advertisers at the end of sales and service calls. Marketers bid against each other for the opportunity to have their product presented to callers and to receive end-of-call live phone transfers from these contact centers. SalesPortal's breakthrough technology links contact centers with relevant marketers to enable the delivery of qualified phone transfers on a pay per call basis. Winner of the Direct Marketing Association's Innovation Award, SalesPortal delivers real-time analytics and metrics to maximize revenues for its clients. For more information, visit http://www.salesportal.com. Read the full story at http://www.prweb.com/releases/201203/SalesPortalFlyerInsert/prweb9332794.htm PRWeb.com |