Research and Markets: Asia's Mobile App, Content and MVAS Market Forecast 2010 - 2014 for Indonesia, India, Thailand, Philippines

Dublin - Research and Markets (http://www.researchandmarkets.com/research/9ec16a60/asias_mobile_app) has announced the addition of the "Asia's Mobile App, Content and MVAS Market Forecast 2010 - 2014 for Indonesia, India, Thailand, Philippines" report to their offering.

The multi-billion dollar Asia market for mobile apps and value added services (MVAS) continues to be strong in 2010, with the majority of adoption coming from young professionals. And as the consumer appetite for mobile apps continues to grow providing good opportunities for developers and content owners, and service providers. Mobile operators in Asia view MVAS as a key differentiator and continue to seek offerings to meet the latest trends to maintain subscriber loyalty.

Some of the Notable Trends Outlined in the Report:

- the importance of friends and family for learning of new mobile content is far more significant than traditional media

- the consumer's desire for live TV on a mobile phone still has not materialized with increased 3G infrastructure.

- side loading of music content continues to be the most prevalent mode...very few consumers surveyed indicated they would be willing to pay for music tracks.

- Applications that provide location-based capabilities (without a GPS featured handset) are eagerly anticipated in Asia, and once the service providers open up the APIs, we expect LBS applications to be widely adopted in the metro areas.

- Accessing social networking sites via the mobile phone is a pervasive trend... in Indonesia and India, consumers regularly receive and reply to messages, upload photos, or update personal status on popular SNS sites from their handsets.

Key Topics Covered:

- Chapter 1. Revenue Outlook for Mobile VAS Services in Indonesia, 2010 - 2015

- Chapter 2. Revenue Outlook for Mobile VAS Services in India, 2010 - 2015

- Chapter 3. Revenue Outlook for Mobile VAS Services in Philippines, 2010 - 2015

- Chapter 4. Revenue Outlook for Mobile VAS Services in Thailand, 2010 - 2015

- Chapter 5. Strategies of Selected Asian Mobile Operators to Increase Mobile VAS Revenues

- Chapter 6. Summary of Regional Survey Findings - Consumer Desires and Usage Trends for Mobile VAS and Mobile Apps in Asia

- Table of Figures

For more information visit http://www.researchandmarkets.com/research/9ec16a60/asias_mobile_app