[March 23, 2012] Kimberly-Clark to Launch New GoodNites Bed Mats Tweet Mar 23, 2012 (Close-Up Media via COMTEX) -- Every year, millions of parents and children struggle with bedwetting and many choose not to use protective measures for a variety of reasons. According to a release, this year, the GoodNites brand is introducing new bedwetting protection disposable bed mats. GoodNites Bed Mats is an ultra-absorbent, cloth-like, disposable mat that provides nighttime security against bedwetting and a choice for parents looking for a new product that helps children wake up with confidence. "Accidents are part of growing up but they don't have to result in the frustration and hassle that can come with an interrupted night's sleep," said Dr. Jennifer Trachtenberg, pediatrician. "GoodNites Bed Mats make it easier for parents and children may feel empowered and confident with a new way to manage bedwetting." New GoodNites Bed Mats offer parents an easy-to-use choice that adheres to a child's fitted sheet and offers bedwetting protection in three simple steps that parents and children can do together. "As a trusted leader and expert, GoodNites brand understands the challenges of millions of parents and children who are dealing with bedwetting," said Dave Caputo, Senior Brand Manager, GoodNites. "GoodNites Bed Mats is a new bedwetting protection choice that offers outstanding absorption in a cloth-like mat, helping give families a better night's sleep." Even for the most active sleepers, GoodNites Bed Mats stays in place at night, offering durable nighttime protection that parents have come to know and trust from the GoodNites brand. With more than a 75 percent market share of the North American youth pants category, the GoodNites brand is building upon its category leadership position by offering the new GoodNites Bed Mats. The new product will be available in most grocery stores, mass merchandisers, drugstores and select online retailers by April 2012. The suggested retail price for GoodNites Bed Mats Jumbo Pack is approximately $10. Kimberly-Clark and its global brands are a part of life for people in more than 175 countries. More information: www.kimberly-clark.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]