[March 20, 2012]

Brainshark Introduces Brainshark Connector for Microsoft Dynamics CRM

Brainshark (News - Alert), Inc., the leader in online and mobile video presentations, today introduced the Brainshark Connector for Microsoft (News - Alert) Dynamics CRM. Through Brainshark's integration and partnership with Microsoft, Microsoft Dynamics CRM users can apply Brainshark to improve the quality, effectiveness and results of their sales communications.

Brainshark's cloud-based software makes it easy to add voice - along with video clips, survey and test questions, attachments and more - to PowerPoint decks and other static documents, to create online video presentations. This video content is automatically formatted for optimal viewing on desktop and laptop computers, smartphones and tablets. Now, when logged into Microsoft Dynamics CRM, Microsoft's online customer relationship management (CRM) software, sales reps and marketers can easily:

• Share Brainshark video presentations with leads and contacts in the system, and customize the content for various audiences. Recipients can view this content quickly and conveniently, on their computers and mobile devices.
• Send emails with integrated presentation links. Use of Brainshark video presentations within their email communications ensures that salespeople are delivering consistent messaging.
• Track viewing activity and content effectiveness. Users can see when their presentations were viewed, facilitating timely follow-up. Brainshark's detailed analytics - including who viewed the presentation, when, how much was consumed, what type of device was used and how any questions were answered - are available as well.
• Identify new leads and prioritize follow-up based on viewing activity.

"We chose to align our offerings with Microsoft Dynamics CRM to help joint users improve sales and marketing outreach, identify and prioritize more leads, and boost communications productivity," said Kate Skelly, Brainshark's vice president for corporate and business development. "With our new Connector, we're happy to make the benefits of Brainshark just clicks away from Microsoft Dynamics CRM users."

Brainshark will be showcasing the Connector at Microsoft's Convergence 2012 event (Booth #2002). Brainshark also plans to attend Microsoft's Worldwide Partner Conference (WPC) this summer, as well as other regional events, to continue engaging with the Microsoft Dynamics community.

"We're pleased to be working with Brainshark and welcome the company to the Microsoft Dynamics community," said John O'Donnell, senior ISV architect evangelist. "Now, by tapping into the power of our flexible and innovative Microsoft Dynamics CRM solution - combined with the ability to rapidly deploy Brainshark's high-impact and trackable video content - users can improve the reach and results of their communications, and enhance productivity."

About Brainshark, Inc.

Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies - including a third of the Fortune 100 - rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit www.brainshark.com.

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