Market Research Estimates Telepresence Market at $13 Billion by 2018
ROCKVILLE, MD, Mar 20, 2012 (MARKETWIRE via COMTEX) --
MarketResearch.com has announced the addition of the new report
"Telepresence Equipment Market Shares, Strategies, and Forecasts,
Worldwide, 2012 to 2018" to their collection of Telecommunications
market reports. For more information, visit
Telepresence equipment represents a quantum shift in the ability to
communicate remotely with video connectivity. It leverages HD TV
capability to interconnect two people or teams of people seeking to
share information or further evolve a common experience.
A paradigm shift is occurring in the video conferencing business.
Teleconferencing seeks to leverage huge opportunities for increasing
efficiency, increasing productivity, and in every industry. The shift
in telepresence is away from bundled integrator solutions and major
codec manufacturer solutions to custom and cloud solutions. It is
away from the set-top box, and away from expensive custom room
installations to endpoint managed solutions. Image clarity and
flexibility in managing human factors are evolving telepresence
Telepresence is considered to be any video communication system that
leverages HD, high definition. The definition is spreading to include
virtually every video collaboration system. The ability to leverage
HD in a conference room and connect to a variety of end points for
people not in a conference room is one configuration that is
appealing to users.
Other very attractive telepresence configurations are at the very
high end where executives have office based systems that support
communication across the globe for facilitating running a globally
Desktop communication leveraging video is equally attractive to those
members of organizations that need to work with others located
remotely. Telepresence supports consistent contact with a group of
distributors, engineers, developers, physicians, or customers.
Telepresence provides a way to keep in touch with clients and the
line of business.
It is HD TV that provides the essence of telepresence. Broadcast
quality images are available from a lot of different technologies and
on a lot of different end points. It is the life size screen that is
so compelling in a conference room or executive office.
Telepresence provides a consistency in the remote relationships.
Significant sales calls still need to be done face to face.
Telepresence provides a way to supplement the face to face calls, a
way to provide a continuity to marketing, and a way to create regular
collaborations, supports for management efforts that are not
replicable in any other way. Telepresence is able to be used in a
regular, scheduled manner while traveling is inevitably more
According to Susan Eustis, the lead author of the study, "Lowest
total cost of ownership and accelerated return on investment are
achieved through breakthrough bandwidth management. Telepresence
products leverage industry-leading support of the standards-based
H.264 and standards based high profile capability. Standards
adherence and compression technology can save up to 50% of ongoing
bandwidth consumption and cost."
Telepresence markets are anticipated to grow from $3.8 billion in
2011 to $12.8 billion in 2018. Strong growth will go across all three
markets segments, immersive, conference room, and end point. In part
growth is stimulated by the availability of end point access. With
people having a variety of client table and smart phone devices
available while they are traveling, tuning into meetings on the go
will become more compelling once video capability is available.
People feel more a part of a meeting when they are connected by
WinterGreen Research is an independent research organization funded
by the sale of market research studies all over the world and by the
implementation of ROI models that are used to calculate the total
cost of ownership of equipment, services, and software. The company
has 35 distributors worldwide, including Global Information Info
Shop, Market Research.com, Research and Markets, Bloomberg, and
For more information, visit
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