PepsiCo to Launch Pepsi Next
Mar 16, 2012 (Close-Up Media via COMTEX) --
Starting March 26, PepsiCo announced it will unveil Pepsi Next, a new cola with 60 percent less sugar than Pepsi-Cola.
"We're on a mission to get consumers to experience the real cola taste of Pepsi Next for themselves," said Angelique Krembs, Vice President TM Pepsi Marketing. "We're excited that after years of research and development, we've unlocked the great taste of Pepsi Next, the choice for consumers who want real cola taste with less sugar."
Pepsi Next is crafted from a mix of cola flavor and a blend of sweeteners to closely mimic the taste curve of a regular cola.
PepsiCo said, to give consumers their first taste of Pepsi Next, the product launch will include:
-A Walmart sampling program hitting 800 Walmart Supercenter stores across the country, beginning March 26 through the end of April. Consumers can visit facebook.com/pepsiNext to find the nearest Walmart store for their risk-free trial of Pepsi Next.
-In-market sampling for consumers to try Pepsi Next for free across 40+ cities nationwide between the end of March and August 2012.
-A TV ad spot, created by TBWA/Chiat/Day, featuring an excited young couple recording their first interaction with Pepsi Next, meanwhile missing the "unbelievable acts" of their baby in the background, from dancing to handstands. This 30-second spot will begin airing nationwide on March 26 on prime-time and cable networks, and will be complemented with online and radio advertising.
-A digital application on facebook.com/pepsiNext inviting users to "taste" Pepsi Next online.
-Fans who opt-in and are selected can watch themselves "taste" new Pepsi Next with the "Improv You" Internet Taste Test, leveraging the power of improv and Funny or Die comedians to create videos of fans tasting Pepsi Next for the first time.
-Multi-city PR events in which a few famous faces will surprise lucky fans with their first sip of Pepsi Next.
-Targeted and relevant Hispanic advertising and grassroots marketing.
PepsiCo is a global food and beverage company with a product portfolio that includes 22 brands.
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