ABOUT US | SERVICES | SUBSCRIPTIONS | LOGIN | SIGNUP
SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community
MARKETS » MOBILE Commerce HTML5 WebRTC
HOT TOPICS » VIDEO MANAGED SERVICES WEARABLE TECH WORLD NETWORK MANAGEMENT

TMC NEWS

TMCNET eNEWSLETTER SIGNUP

SUBMIT
PepsiCo to Launch Pepsi Next
[March 16, 2012]

PepsiCo to Launch Pepsi Next

Mar 16, 2012 (Close-Up Media via COMTEX) -- Starting March 26, PepsiCo announced it will unveil Pepsi Next, a new cola with 60 percent less sugar than Pepsi-Cola.

"We're on a mission to get consumers to experience the real cola taste of Pepsi Next for themselves," said Angelique Krembs, Vice President TM Pepsi Marketing. "We're excited that after years of research and development, we've unlocked the great taste of Pepsi Next, the choice for consumers who want real cola taste with less sugar." Pepsi Next is crafted from a mix of cola flavor and a blend of sweeteners to closely mimic the taste curve of a regular cola.

PepsiCo said, to give consumers their first taste of Pepsi Next, the product launch will include: -A Walmart sampling program hitting 800 Walmart Supercenter stores across the country, beginning March 26 through the end of April. Consumers can visit facebook.com/pepsiNext to find the nearest Walmart store for their risk-free trial of Pepsi Next.

-In-market sampling for consumers to try Pepsi Next for free across 40+ cities nationwide between the end of March and August 2012.


-A TV ad spot, created by TBWA/Chiat/Day, featuring an excited young couple recording their first interaction with Pepsi Next, meanwhile missing the "unbelievable acts" of their baby in the background, from dancing to handstands. This 30-second spot will begin airing nationwide on March 26 on prime-time and cable networks, and will be complemented with online and radio advertising.

-A digital application on facebook.com/pepsiNext inviting users to "taste" Pepsi Next online.

-Fans who opt-in and are selected can watch themselves "taste" new Pepsi Next with the "Improv You" Internet Taste Test, leveraging the power of improv and Funny or Die comedians to create videos of fans tasting Pepsi Next for the first time.

-Multi-city PR events in which a few famous faces will surprise lucky fans with their first sip of Pepsi Next.

-Targeted and relevant Hispanic advertising and grassroots marketing.

PepsiCo is a global food and beverage company with a product portfolio that includes 22 brands.

More Information: www.pepsico.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

[ Back To TMCnet.com's Homepage ]


Upcoming Events



LATEST VIDEOS

DOWNLOAD CENTER

UPCOMING WEBINARS

MOST POPULAR STORIES





Technology Marketing Corporation

800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments: tmc@tmcnet.com.
Comments about this site: webmaster@tmcnet.com.

IMPORTANT

SUBSCRIPTIONS


Subscribe to our FREE eNewsletters
SUBMIT

STAY CURRENT YOUR WAY

© 2013 Technology Marketing Corporation. All rights reserved.